Business Executive

Role Objective

• Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to create a positive image of USV among customers.

Key Responsibilities

Sales Management

• Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base (RCPA).
• Ensure product availability at the chemist level.
• Undertake corrective actions to bridge any gaps, ensuring timely escalation in field efforts and strategy execution.
• Analyze sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales planning, leveraging digital tools with support from the Area Business Manager.
• Implement addition, deletion, and visit frequency updates of the Standard Visit List/Chemist Visit List to reach all Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency.
• Update Monthly Tour Plan / Standard Tour Plan and prepare a day-wise coverage plan.
• Follow up with healthcare professionals to achieve desired outcomes for incremental business from both in-clinic and out-clinic activities.
• Execute structured sales plans for a diverse customer base, including specialists and general physicians.
• Ensure conversion of non-core doctors.
• Participate in Joint Field Work sessions, review meetings, and cycle meetings.
• Submit timely reports and feedback while adhering to compliance requirements.
• Support line managers with relevant information in joint calls and review meetings.
• Create and regularly update the standard visit list of relevant HCPs, corporate hospitals, chemists, and stockists, monthly tour plan, and coverage plan.

Supply Chain Management

• Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains) to assess prescription flow and product availability.

People and Culture

• Demonstrate Credo values and behaviors to build trust and credibility with customers & colleagues.
• Participate in Learning and Development programs.

STAKEHOLDER INTERACTION

Internal Interaction

• With: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing.
• Nature: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination, synergy, and sensitisation on IR matters.

External Interaction

• With: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists / Other Stakeholders (Paramedics, Purchase Officers/Head Nurse- Team Specific).
• Nature: Influence customers through detailed technical explanations of products.

Requirements & Tech Stack

• Proficiency in using CRM software and other relevant tools.
• Basic understanding of sales and marketing principles.
• Excellent relationship-building skills with healthcare professionals.
• Demonstrated persistence and ability for frequent follow-ups.

Qualifications

Academic Qualifications & Certifications

• Educational Qualification: Bachelor of Science (BSc) Graduate / B Pharma / D Pharma.

Professional Experience

• Minimum of six months of experience in Pharma sales for candidates with a science background.
• Minimum of two years of experience in Pharma sales for candidates with a non-science background.

Functional Competency

• Customer Orientation
• Achievement Orientation
• Planning & Execution
• Effective Communication
• Exhibits Grit
• Collaboration
• Adaptability
• Integrity and Process Compliance