Content and Social Media Manager

About the Role

CAD Journey is a Bentley Systems channel partner seeking a Content and Social Media Manager. This role offers ownership of marketing strategy and execution across social media, content, events, and the website, with the goal of increasing inbound leads, growing brand awareness, and establishing CAD Journey as a knowledge leader. The role reports to the Head of Operations.

Key Responsibilities

• Own social media strategy and day-to-day execution across all channels, including short-form video.
• Plan and produce content such as video, blogs, graphics, and landing pages.
• Repurpose content across various formats (e.g., a webinar into a reel, carousel, and blog).
• Position the team as go-to voices on Bentley software, licensing, and training.
• Plan and support conference and industry event attendance, including promotion and follow-up.
• Build and maintain website landing pages to convert visitors into leads.
• Own SEO, website analytics, and chatbot management.
• Produce case studies and webinars in collaboration with sales and training teams.
• Coordinate with external content partners and vendors.
• Track and report on marketing activity's impact on leads and sales.

Requirements & Tech Stack

• Experience running social media, including short-form video and LinkedIn content.
• Experience with websites.
• Experience with SEO.
• Experience with HubSpot.
• Experience with the engineering software industry is a plus.
• Familiarity with tools and resources for marketing tasks.

Qualifications

• Hands-on marketing experience (previous role, co-op, or internships).
• Two or more years in B2B marketing is a plus.
• A strong writer capable of explaining technical topics clearly.
• Demonstrated ability to identify and create high-quality content.
• Organized and self-motivated with the ability to manage a multi-channel calendar.
• A team player who thrives in a fast-paced, growing company.
• Applications without work samples will not be considered.