Assistant Social Media & Influencer Marketing Manager

About the Role

This role is ideal for an individual looking to enter the digital content field, specifically within social media and influencer marketing. The department manages organic content for diverse clients, collaborating with other agency teams to create engaging campaigns. Responsibilities include strategizing social ideas, analyzing algorithms, and identifying impactful content partners.

Key Responsibilities

• Support team efforts across all accounts.
• Identify potential influencer partners.
• Manage campaign documentation.
• Draft social captions.
• Source partner rates.
• Assist with social listening and community management.
• Play a leading role in influencer research across TikTok, Instagram, YouTube, and other key social media platforms.
• Help develop influencer campaign briefing and recommendation documents.
• Manage influencer partner database and other key internal documents.
• Communicate with influencer management teams and process campaign documents.
• Draft and create social media content, including shooting videos, taking photos, and writing captions.
• Monitor clients’ social communities, responding to customer service inquiries, engaging with followers, and performing social listening daily.
• Provide ideas and insights to elevate client social media and influencer campaigns.
• Attend client and internal agency meetings to understand workflows and collaboration, and capture notes.
• Research social media news, platform developments, and trending content.

Requirements & Tech Stack

• Understanding of influencer marketing and its value to brands.
• Understanding of how to utilize AI platforms for efficiency and creative collaboration.
• Active personal social channels and highly proficient (including content creation) on key social platforms like TikTok, Instagram, YouTube.

Qualifications

• College degree with a major in Marketing, Journalism, Digital Media, Communications, or a related field.
• 0-1 years of experience. Candidates with relevant roles/internships in social media or influencer marketing fields will be prioritized.
• Self-starter, detail-oriented, and a team player.
• Excellent writing and content creation skills.
• Ability to stay organized while managing multiple client projects.
• Comfortable presenting in front of groups and engaging people, especially in client-facing settings.

The role requires commuting to the Boston office at least three days a week.