Performance Marketing Intern

About the Role

Trumpet Media is seeking a Performance Marketing Intern to create and execute performance marketing strategies for assigned D2C brands. This role involves leading marketing campaigns, evaluating performance metrics, and collaborating with internal teams. A strong marketing background, excellent communication skills, and attention to detail are essential.

Key Responsibilities

• Data Analysis: Interpret campaign data, spot patterns, and draw actionable insights.
• ROI Tracking & Attribution Modeling: Understand conversion sources and identify high-value channels.
• Excel/Google Sheets Proficiency: Use for data manipulation, reporting, and forecasting.
• Google Ads: Master keyword targeting, bidding strategies, ad copywriting, and Quality Score optimization.
• Meta Ads: Understand audience building, campaign structuring, creative testing, and ad set scaling.
• Email & CRM Marketing: Drive retention through automated campaigns.
• Full-Funnel Strategy: Design campaigns for awareness, consideration, and conversion stages.
• Media Planning & Budgeting: Allocate budgets across platforms to meet KPIs like CPA and ROAS.
• Audience Segmentation: Create precise target groups using behavior, demographics, and intent.
• Ad Platform Knowledge: Deep understanding of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Competition Tools: Utilize Meta Ads Library, Google Ads Library.
• Tag Management: Experience with GTM (Google Tag Manager), pixel setup, and event tracking.
• Creative Briefing: Write clear, performance-based briefs for video, static, and UGC content.
• Ad Psychology: Understand effective messaging, visuals, and hooks for direct response.
• Feedback Loops: Communicate insights to the creative team for optimization.
• Client/Stakeholder Communication: Translate data into understandable takeaways.
• Dashboard Creation: Build reports in Sheets, Looker, or similar tools.
• Crisis Handling: Pivot strategies quickly when campaigns underperform.

Requirements & Tech Stack

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Excel / Google Sheets
• GTM (Google Tag Manager)
• Meta Ads Library
• Google Ads Library
• Agency experience preferred

Qualifications

• Ability to multi-task
• Strong verbal, written, and organizational skills

Internship Details

• Location: Civil Lines, Jaipur
• Stipend: 8K - 10K
• Duration: 3 to 6 Months
• Eligibility: Freshers, candidates with 0–6 months of experience, or interns.
• Opportunity: Eligible for a Pre-Placement Offer (PPO) based on performance.