Growth Marketing Intern (Digital)

About the Role

Karma by Uphaar is building a modern brand for Indian ritual essentials, bringing authentic, traditional, and hard-to-find pooja products to a new generation of consumers. We are looking for a Growth Marketing Intern (Digital) who understands social media, has a flair for content, thinks creatively, and is excited about building a brand from the ground up. This role is for someone who can move beyond posting content to understanding audiences, experimenting with campaigns, and driving brand growth.

Key Responsibilities

• Social Media Management: Manage social media pages, maintain consistency, and build an engaging brand presence.
• Content Strategy: Develop content calendars, brainstorm creative ideas, write compelling copy, and plan content around brand and business goals.
• Creative Collaboration: Work closely with graphic designers to translate content briefs and campaign ideas into impactful creatives, reels, and other digital assets.
• Influencer Marketing: Identify relevant creators, initiate collaborations, coordinate deliverables, and track campaign performance.
• Market Research: Research consumer behaviour, competitors, market trends, and emerging content formats to identify growth opportunities.
• Campaign Execution: Plan, launch, and monitor digital marketing campaigns across relevant platforms.
• Go-to-Market Strategy: Contribute to product launches, brand positioning, audience acquisition, and marketing initiatives.
• Growth & Analytics: Track content and campaign performance, derive insights, and recommend ways to improve reach, engagement, and conversions.

Requirements & Tech Stack

• A strong interest in digital marketing, branding, content, and consumer behaviour.
• Excellent communication and copywriting skills.
• A creative mindset with an understanding of social media trends and formats.
• The ability to coordinate with designers, influencers, and other stakeholders.
• A research-oriented, analytical approach with a willingness to experiment.
• Proactive, organised, and comfortable taking ownership in a fast-moving environment.
• Bonus: Experience with Canva, Instagram insights, Meta Ads, influencer outreach, or digital marketing tools.

Qualifications

No specific qualifications were listed in the provided text.

Why Join Us

• Get hands-on experience building a consumer brand from the ground up.
• Work across strategy, creativity, execution, and growth.
• Take ownership of real marketing initiatives and see your ideas come to life.