Oscar Mayer Wienermobile Spokesperson

About the Role

The Oscar Mayer Wienermobile Spokesperson (Hotdogger) program is a 1-year assignment, running from the first week of June to the first week of June of the following year. This role involves being the face of the multi-billion dollar Oscar Mayer brand and acting as the company's trusted "boots on the ground." Hotdoggers will drive traffic to stores and events, contribute content across various media platforms, and deliver incremental sales, merchandising, authorizations, and goodwill. The program is designed to develop top talent, future leaders, and cultural champions for Kraft Heinz.

Key Responsibilities

• Representing the Oscar Mayer brand daily across the country.
• Executing and reporting on over 200 events during the one-year tour.
• Pitching and appearing on local television, radio, or newspaper media.
• Creating social content for multiple Oscar Mayer social platforms, including TikTok & Instagram.
• Maintaining and driving the iconic Wienermobile.
• Coordinating all aspects of Wienermobile travel logistics and managing travel expenses.
• Greeting and interacting with people from coast to coast, leaving a positive brand experience.
• Working with diverse workstyles, internal and external consumer promotion teams, marketing teams, and sales professionals.
• Organizing events and activations as part of a traveling public relations effort.

Requirements & Tech Stack

• Bachelor’s Degree required (preferably in public relations, journalism, communications, advertising, or marketing, but not limited to these fields).
• Excellent communication and relational skills.
• Outgoing, friendly, and passionate personality.
• Bilingual candidates are encouraged to apply.
• A valid Driver’s License and a favorable driving record are required.
• Must be legally authorized to work in the United States and WILL NOT require employment visa sponsorship.
• Ability to work major holidays.
• Desire and ability to spend the year on the road as an ambassador for Oscar Mayer.
• Comfort with daily road travel in the Wienermobile and staying in hotels or short-term corporate-approved housing throughout the United States.
• Successful completion of Federal Department of Transportation Physical, Drug/Alcohol Test, Motor Vehicle Records check, and standard Kraft Heinz background check.
• Understanding of popular social media channels/outlets.
• Flexibility.

Attributes/Skills/Background

• Experience working with the public/consumers.
• Prior travel experience is beneficial.
• Organizational and time management skills are critical for this autonomous position.
• Ability to work independently and within a team.
• Positive and outgoing – “a people-person”.
• Trustworthiness.

What We Offer

• A full-time, 1-year assignment.
• Competitive package including a $39,400 base salary.
• A weekly allowance of $300 ($15,600/yr.) for meals & personal travel.
• 18 days of paid time off.
• Full health benefits package.
• 100% of hotel expenses covered.
• Onboarding and relevant job training.
• Regular meetings and coaching from top Advertising, Public Relations, and Social Digital teams.
• Region and partner assignments providing professional growth and the chance to see the country.
• A chance to be an active contributing member of a team of twelve top brand ambassadors.
• On-going coaching and mentorship.
• Post-tour opportunities/connections with Kraft Heinz and successful alumni.