Digital Marketing Intern

About 99 YARDS

99 YARDS is an AI-powered B2B fashion technology platform.

Mission: To revolutionize the fashion industry by making sourcing, collaboration, hiring, and production more accessible, efficient, and transparent.

Community Building: Beyond the platform, 99 YARDS builds community through fashion events, industry panels, networking, educational programs, and strategic partnerships.

Position Overview

Looking for a creative, analytical, and motivated Digital Marketing Intern to expand our digital presence, increase brand awareness, and drive community engagement. This role offers hands-on experience in social media marketing, digital advertising, email campaigns, content creation, SEO, marketing analytics, and audience growth within a growing fashion-tech startup. You will work directly with the founder and marketing team.

Key Responsibilities

• Digital Marketing Strategy
• Assist in developing and executing digital marketing campaigns.
• Research industry trends, competitors, and target audiences.
• Identify opportunities to increase brand awareness and user acquisition.
• Support marketing initiatives for 99 YARDS, 99 YARDS Academy, and company events.
• Social Media Marketing
• Help manage Instagram, LinkedIn, TikTok, and other digital platforms.
• Develop engaging content, captions, and promotional campaigns.
• Assist with social media scheduling and content calendars.
• Monitor engagement, follower growth, and audience performance.
• Email Marketing & CRM
• Assist with creating and distributing email newsletters.
• Develop email campaigns promoting events, partnerships, and platform updates.
• Support audience segmentation and email list management.
• Track email open rates, click-through rates, and conversions.
• SEO & Website Marketing
• Conduct keyword research to improve online visibility.
• Assist with optimizing website content for search engines.
• Research digital marketing best practices and emerging trends.
• Support strategies to increase website traffic and registrations.
• Digital Advertising & Growth
• Assist with Meta Ads, Google Ads, and LinkedIn advertising campaigns.
• Research target audiences and advertising opportunities.
• Help develop marketing funnels to increase sign-ups and engagement.
• Monitor campaign performance and recommend improvements.
• Content Creation & Brand Development
• Collaborate with graphic designers, videographers, and social media interns.
• Assist in creating marketing materials for events and product launches.
• Support brand storytelling across digital platforms.
• Maintain consistent brand messaging and visual identity.
• Marketing Analytics & Reporting
• Track campaign performance using digital analytics tools.
• Monitor website traffic, conversions, and audience engagement.
• Prepare weekly marketing performance reports.
• Recommend strategies to improve campaign effectiveness.

Requirements & Tech Stack

• Currently pursuing or recently completed a degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Strong interest in digital marketing, fashion, technology, and entrepreneurship.
• Familiarity with Instagram, LinkedIn, TikTok, and digital marketing trends.
• Excellent written and verbal communication skills.
• Creative thinker with strong organizational skills.
• Ability to work independently and collaborate with a team.
• Comfortable working in a fast-paced startup environment.

Preferred Skills (Not Required):

• Experience with Canva, Adobe Creative Suite, or CapCut.
• Familiarity with Google Analytics and Google Search Console.
• Basic understanding of SEO and paid advertising.
• Experience with Mailchimp or other email marketing platforms.
• Familiarity with Meta Business Suite.
• Knowledge of AI-powered marketing tools.

Internship Details

• Location: New York City (Hybrid)
• Position Type: Internship
• Commitment: Part-Time, Approximately 20 Hours per Week
• Duration: 3 Months (Potential for Extension)
• Compensation: Unpaid Internship | College Credit Available

What You'll Gain

• Hands-on experience developing real digital marketing campaigns.
• Direct mentorship from the founder and marketing team.
• Experience working within the fashion-tech startup ecosystem.
• Opportunities to attend fashion events, networking mixers, and industry panels.
• Exposure to founders, fashion professionals, investors, and industry leaders.
• Portfolio-building opportunities through real marketing projects.
• College credit, subject to your institution's approval.
• Potential consideration for future opportunities as the company grows.