Content Writer, Remote)

About the Role

We're hiring a LinkedIn Researcher-Writer to build high-impact personal brand content for founders and senior leaders. Your job is to help our clients sound credible without being performative, smart without being complicated, human without being corporate, and opinionated without being preachy. You'll research deeply, develop strong angles, and write structured LinkedIn posts that drive saves, shares, comments, inbound opportunities, and genuine authority. This is thought leadership writing.

What You'll Write

You'll write LinkedIn posts including:

• Founder stories covering wins, failures, and behind-the-scenes moments
• Business breakdowns
• Contrarian opinions
• Strategic lessons drawn from real work
• Hiring and leadership perspectives
• Market observations
• Trend-backed insights

Key Responsibilities

• Research for LinkedIn: Track trending topics, study effective formats, consume long-form content (podcasts, interviews, essays, newsletters), extract insights for posts, and build topic pipelines.
• Write High-Performing Content: Write three to six posts per week per client, craft sharp hooks, build engaging structure, write in a human and confident voice, and never sound like ChatGPT.
• Turn Founder Thinking into Content: Translate voice notes, calls, and raw ideas into clean posts with punch, preserving the founder's tone, beliefs, and personality.
• Edit, Rewrite, Refine: Collaborate with strategists and editors, rewrite quickly based on feedback, sharpen tone, pacing, clarity, and strength of opinion, and build consistency in voice.

Time Allocation: Roughly 40% research, 40% writing, and 20% rewrites and edits.

Requirements & Tech Stack

• LinkedIn
• ChatGPT (understanding of its output to avoid)

Qualifications

• Genuine enjoyment of LinkedIn and understanding of post virality.
• Ability to write with clarity, opinion, and emotion.
• Skill in simplifying complex topics without oversimplifying.
• Ability to conduct calls with founders and extract their stories.
• Discipline, consistency, and ownership in work.

Bonus Points

• Following founders, operators, and investors on LinkedIn.
• Saving posts and analyzing their performance.
• Prior experience writing LinkedIn content (personal or client).
• Interest in psychology, storytelling, and persuasion.

Who This Role is NOT For

• Individuals who dislike edits or take feedback personally.
• Those who need micromanagement to deliver.
• People who default to generic motivational content.
• Individuals who prefer to skip research and "just write."
• Those who struggle to stay consistent.

Our Culture

• Deadlines
• High standards
• Radical honesty
• Ownership
• Fast learning
• High-quality output
• Working with intent