Digital Marketing Intern
PurplePond Financial Planners
Chennai, Tamil Nadu, IndiaFresher4m agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 1 year
- Must know
- MarketingSEOSocial mediaMarket researchExcelData analysis
- Nice to have
- Google AnalyticsGoogle AdsCanva
- Work
- On-site in Chennai · internship
- Pay
- Not stated by the employer.
- Skill demand
- Marketing90%Social media56%SEO29%Market research10%of 41 similar fresher jobs posted in India this week
- Listed
- 11 Nov 2026 · still open
Sign in free to see which of these skills your resume already shows.
About the Role
PurplePond is seeking a motivated and creative Digital Marketing Intern to assist in planning and executing online marketing campaigns. The intern will gain hands-on experience across multiple digital channels while working closely with the marketing team.
Key Responsibilities
- Assist in planning and executing digital marketing campaigns aligned with business objectives.
- Monitor and analyze website performance, user behavior, traffic sources, and campaign effectiveness using Google Analytics (GA4).
- Work with Google Search Console to understand organic search performance and identify optimization opportunities.
- Assist in managing and monitoring paid marketing campaigns across Google Ads and Meta Ads.
- Understand campaign metrics such as CPC, CTR, CPM, CPL, conversions, and ROAS.
- Analyze campaign performance and prepare reports with actionable insights.
- Assist in identifying target audiences, understanding customer journeys, and evaluating lead-generation opportunities.
- Support SEO activities, website optimization, and landing page performance analysis.
- Assist with social media management, content planning, and campaign execution.
- Conduct competitor research, industry analysis, and market research to identify growth opportunities.
Requirements & Tech Stack
- Basic understanding of digital marketing concepts and paid advertising.
- Familiarity with Google Analytics and an interest in learning GA4 in depth.
- Understanding of Google Ads and Meta Ads is highly desirable.
- Good written and verbal communication skills.
- Proficiency in graphic designing and creative development.
- Ability to create social media creatives, marketing collaterals, and digital advertisements.
- Hands-on familiarity with Canva or similar graphic designing tools.
- Basic video editing skills using VN, CapCut, or similar editing applications.
- Ability to conceptualize and execute creative content in line with brand guidelines.
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Communications, or a related discipline.
Preferred Skills:
- Google Analytics 4 (GA4)
- Google Ads and Meta Ads
- Google Search Console
- Excel / Google Sheets and basic data analysis
- Understanding of performance marketing and lead generation
- Familiarity with Canva, CapCut, or VN is an added advantage
- Basic knowledge of SEO, content marketing, and website optimization