Digital Marketing Executive

About the Role

Lentera Technologies is looking for a creative and enthusiastic Digital Marketing Executive – Fresher to join our team. This role is ideal for candidates passionate about social media management, content creation, SEO, AI-powered marketing, analytics, and digital growth strategies.

Key Responsibilities

• Design engaging social media posts and marketing creatives.
• Create and publish a minimum of 10 social media posts per week across platforms.
• Schedule and manage content calendars for consistent posting.
• Maintain and grow company social media pages through engagement-focused content.
• Monitor reach, engagement, page traffic, and campaign performance.
• Improve organic traffic through SEO practices such as keyword research, on-page optimization, hashtag strategy, metadata support, and SEO-friendly content writing.
• Support blog and content optimization for better search visibility.
• Execute and support digital marketing campaigns and lead-generation initiatives.
• Create content ideas, captions, and campaign materials using AI tools.
• Develop effective prompts for AI-assisted marketing tasks.
• Track analytics and prepare performance reports.
• Stay updated with digital trends, social media updates, AI tools, and competitor activities.

Requirements & Tech Stack

• Knowledge of digital marketing concepts and social media management.
• Basic to intermediate understanding of SEO, including keyword research, on-page SEO, content optimization, and search-ranking basics.
• Familiarity with social media scheduling and content planning.
• Understanding of analytics, engagement metrics, and traffic growth.
• Knowledge of AI tools such as ChatGPT, Google Gemini, or similar AI platforms.
• AI prompting / prompt engineering skills.
• Good communication, creativity, and analytical mindset.

Qualifications

• Degree in Marketing, Communications, or a related field preferred.
• Fresh graduates with strong digital marketing skills are welcome to apply.