Marketing Executive 3.1
Cogniza Private Limited
Bengaluru, Karnataka, IndiaFresher9m agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 1 year · MBA / PGDM
- Must know
- Google AdsSocial mediaContent writingSalesSEOCanva
- Nice to have
- MarketingLead generation
- Work
- On-site in Bengaluru
- Pay
- Not stated by the employer.
- Skill demand
- Social media46%Sales38%Content writing19%Google Ads16%of 99 similar fresher jobs posted in India this week
- Listed
- 10 Nov 2026 · still open
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About the Role
- Role: Marketing Executive (EdTech)
- Company: Cogniza EduTech Private Limited
- Location: Bangalore (On-site)
- Employment Type: Full-time
Key Responsibilities
- Plan and execute digital marketing campaigns (Meta Ads, Google Ads, email, WhatsApp) to generate quality leads.
- Manage social media handles (Instagram, LinkedIn, YouTube) with a regular content calendar.
- Create and coordinate content: posts, reels, creatives, blogs, and course promotions.
- Support webinars, college outreach, and campus marketing activities.
- Track campaign performance (leads, CTR, CPL, conversions) and share weekly reports.
- Coordinate with the sales/counselling team to improve lead quality and follow-up.
- Work on SEO basics, landing pages, and brand communication.
- Keep up with competitor and edtech market trends.
Requirements & Tech Stack
- Digital Marketing Channels: Meta Ads, Google Ads, email, WhatsApp.
- Social Media Platforms: Instagram, LinkedIn, YouTube.
- Content Creation Tools: Canva.
- Data & Analytics: MS Excel/Google Sheets, Google Analytics, Meta Business Suite.
- Communication: Strong written and verbal communication in English; Tamil/Kannada/Hindi is a plus.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Good Communication, or a related field (MBA preferred).
- 6 months to 1 year of experience in digital or content marketing (internships considered).
- Working knowledge of social media platforms and ad managers.
- Creative thinking, ownership, and the ability to work in a fast-paced startup.
Good to Have
- Prior experience in edtech or education marketing.
- Experience in lead generation and running campaigns.