SMM Interns

About the Role

This is a remote internship role for Social Media Marketing (SMM) Interns at Laneway.

Key Responsibilities

• Assist in planning and executing social media campaigns across platforms.
• Create content, including copywriting and basic graphic or video assets.
• Monitor social media channels and engage with audiences.
• Track performance metrics to support optimization and reporting.
• Research industry trends and identify relevant topics for posts.
• Schedule content.
• Collaborate with consulting and media teams to align messaging.
• Support administrative and coordination activities for digital marketing projects.
• Learn best practices in modern social media and growth marketing.

Requirements & Tech Stack

• Social media skills, including familiarity with major platforms (e.g., Instagram, LinkedIn, Twitter/X, Facebook) and a basic understanding of social media algorithms and trends.
• Digital and content marketing skills, such as basic knowledge of campaign planning, audience targeting, and using analytics tools to interpret engagement and reach.
• Content creation abilities, including clear copywriting, basic visual design or video editing skills, and an eye for consistent brand tone and style.
• Research and analytical skills to identify relevant topics, competitor activity, and audience insights.
• Strong written and verbal communication skills, attention to detail, and the ability to organize tasks and meet deadlines in a remote environment.
• Curiosity about business, startups, and technology, with a willingness to learn and experiment with new tools and platforms.
• Comfort working with collaboration tools (e.g., Google Workspace, project management or scheduling tools) and openness to feedback and mentoring.

Qualifications

• Prior coursework or experience in marketing, communications, media, business, or related fields is beneficial but not mandatory.