Associate, Webcast Marketing

About the Role

KPMG US is seeking an Associate, Webcast Marketing to join their Clients and Markets organization.

Key Responsibilities

• Coordinate and execute virtual events and webcasts across client groups, including:
• Pre-event planning meetings
• Run-of-show agendas
• Speaker prep sessions
• Dry runs
• Traffic the creation, drafting, and distribution of all webcast-related communications (internal, client, target invitations, reminders, thank-you emails).
• Partner with creative services on asset development.
• Work within the CRM tool to manage target lists and execute automated email distributions.
• Drive event and webcast attendance by planning and executing social media promotional strategies (e.g., LinkedIn).
• Coordinate the creation of engaging social assets.
• Configure and manage digital event assets within platforms such as Cvent, webcast studios, and Optimizely.
• Set up registration pages, confirmation and reminder emails, and attendee surveys.
• Ensure webcast data and attendee lists are accurately synced with CRM and marketing automation platforms for post-event lead follow-up.
• Act as the primary operational point of contact for internal marketing partners, industry experts, and senior leadership regarding webinar logistics.
• Generate and distribute post-event marketing metrics (attendance, engagement rates, polling responses, survey feedback) to buyer marketing teams.
• Uphold KPMG's respectful and courteous work environment with integrity, professionalism, and personal responsibility.

Requirements & Tech Stack

• B2B marketing
• Campaign coordination
• Project support
• CRM tracking tools
• Workflow automation
• Cvent
• Optimizely
• LinkedIn
• Marketing automation platforms

Qualifications

• Minimum one year of experience in B2B marketing, campaign coordination, or project support.
• Familiarity with professional services or B2B enterprise marketing models.
• Bachelor's degree from an accredited university in marketing, finance, business administration, or a related field.
• Experience with workflow automation and CRM tracking tools.
• A strategic mind with a strong interest in operational efficiency, platform scalability, and process mapping.
• Highly proactive with a proven capability to take clear direction and manage repetitive tracking tasks with high accuracy.
• Clear written and verbal communication skills.
• Authorization to work in the U.S. without the need for employment-based visa sponsorship.

Travel may be required.

Other duties as assigned.