Associate, Webcast Marketing

About the Role

KPMG is seeking an Associate, Webcast Marketing to join their Clients and Markets organization.

Key Responsibilities

• Coordinate and execute virtual events and webcasts across client groups.
• Coordinate pre-event planning meetings, run-of-show agendas, manage speaker prep sessions, and coordinate dry runs.
• Traffic the creation, drafting, and distribution of all webcast-related communications, including internal, client, and target invitations, reminders, and thank-you emails.
• Partner with creative services on asset development.
• Work within the CRM tool to manage target lists and execute automated email distributions.
• Drive event and webcast attendance by planning and executing social media promotional strategies across platforms like LinkedIn.
• Coordinate the creation of engaging social assets to maximize reach.
• Configure and manage digital event assets within platforms such as Cvent, webcast studios, and Optimizely.
• Set up registration pages, confirmation and reminder emails, and attendee surveys.
• Ensure webcast data and attendee lists are accurately synced with CRM and marketing automation platforms to support post-event lead follow-up.
• Act as the primary operational point of contact for internal marketing partners, industry experts, and senior leadership regarding webinar logistics.
• Generate and distribute post-event marketing metrics (attendance, engagement rates, polling responses, and survey feedback) to buyer marketing teams to continually optimize webcast impact.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.

Requirements & Tech Stack

• B2B marketing, campaign coordination, or project support experience.
• Familiarity with professional services or B2B enterprise marketing models.
• Experience with workflow automation and CRM tracking tools.
• Strategic mindset with a strong interest in operational efficiency, platform scalability, and process mapping.
• Highly proactive with a proven capability to take clear direction from multiple team members and manage repetitive tracking tasks with high accuracy.
• Clear written and verbal communication skills.
• Experience with platforms such as Cvent, webcast studios, and Optimizely.
• Experience with CRM and marketing automation platforms.

Qualifications

• Minimum one year of experience in B2B marketing, campaign coordination, or project support.
• Bachelor's degree from an accredited university in marketing, finance, business administration, or a related field.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.
• Travel may be required.
• Other duties as assigned.