Social Media Videographer & Content Growth Specialist

About Artist in Me

Artist in Me is a new, bootstrapped startup building a creative lifestyle brand and launching its social media presence across multiple platforms. This is an opportunity to join AIM at an early stage and play an important role in building our social media presence from the ground up.

Key Responsibilities

Video Production

• Plan and shoot social media content, primarily on weekends.
• Handle camera setup, lighting, audio and basic production requirements.
• Shoot short-form content/Reels/Shorts as well as long-form YouTube videos.
• Capture different formats, angles, B-roll and behind-the-scenes content.

Video Editing

• Edit long-form YouTube videos.
• Edit Instagram Reels, YouTube Shorts and other short-form content.
• Create engaging cuts, transitions, captions, graphics, sound effects and music.
• Adapt content appropriately for different platforms and formats.
• Create thumbnails and/or work with designers to develop effective thumbnails.

Social Media & Content Growth

• Research trending formats, sounds, topics, challenges and content styles relevant to our audience.
• Understand what makes a strong hook, thumbnail, title and opening.
• Identify opportunities to improve watch time, retention, engagement, shares and saves.
• Analyse content performance and use insights to improve future videos.
• Experiment with different formats and concepts to identify what works.
• Keep up with changing social media trends and platform algorithms.
• Repurpose long-form content into multiple short-form pieces.
• Contribute ideas for new video concepts, challenges, series and recurring content formats.

Requirements & Tech Stack

Equipment Requirements

Candidates must have their own equipment to film and edit content, including:

• Camera: A suitable camera for high-quality video recording.
• Laptop/computer: Capable of editing high-resolution video footage.
• Video editing software: Access to professional or suitable editing software, such as Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro.
• Basic filming accessories: Tripod, suitable lenses, and audio recording equipment, either owned or available as needed for shoots.

Bonus Skills

It would be a plus if you have experience with:

• YouTube Studio / Instagram Insights
• Content calendars
• SEO / YouTube SEO
• Social media analytics
• Basic digital marketing
• Influencer/creator collaborations
• UGC/content creator management

Work Structure

This is a full-time hybrid role. While the role is hybrid, filming will primarily take place on weekends. As the channel grows and our content requirements increase, additional filming days may be required. The person joining us should therefore be comfortable with a flexible schedule around filming days.