Summer 2027 Social Media Internship

About the Role

Huntington Bank is seeking creative, curious, and collaborative college students to join our Social Media Internship Program. This internship offers hands-on experience across the full social media content lifecycle within a highly regulated industry. Interns will work alongside social media, brand, creative, video, and production teams, learning how content progresses from concept through creation, approval, publication, and performance evaluation. Interns will contribute ideas, insights, and content recommendations to help Huntington connect with customers, communities, and university audiences. Each intern will develop localized content guidance reflecting their campus, student audience, and community context.

Key Responsibilities

• Collaborate with fellow interns and mentors to develop social media concepts grounded in audience needs, business goals, cultural moments, and emerging platform opportunities.
• Participate in brainstorming, creative reviews, and content planning discussions by presenting concepts, explaining recommendations, and contributing constructive feedback.
• Work with the editorial content team to identify relevant articles for Huntington’s advice and guidance newsletter and incorporate them into social plans in ways that are useful, timely, and audience-aware.
• Create, edit, optimize, and adapt content for various social platforms and formats, including original photo or video content and repurposed brand, event, or partnership assets.
• Develop a localized social content toolkit, guide, or plan for their assigned Huntington partner university, presenting recommendations to the brand team and other relevant stakeholders at the end of the internship.
• Support content planning, workflow management, project execution, and performance analysis to help improve future social media content.

What You'll Learn

• Content Strategy, Concept Development & Audience Insight: Identify audience needs, generate ideas, and build content strategies that support business objectives, audience engagement, relevant cultural moments, and localized opportunities for Huntington partner universities.
• Content Creation, Storytelling & Editorial-to-Social Integration: Develop skills in social-first storytelling, content production, copywriting, editing, platform adaptation, and content optimization.
• Creative Pitching, Collaboration & Feedback: Gain experience presenting ideas, explaining creative rationale, communicating recommendations to peers and stakeholders, and refining work through constructive feedback and collaboration.
• Project Management: Understand how projects move from concept to completion through planning, timelines, approvals, and stakeholder coordination.
• Brand Standards, Compliance & Reputational Risk: Experience content creation and review within a regulated financial services environment, balancing creative ideas with brand standards, business objectives, risk management, and reputational considerations.
• Measurement & Assessment: Learn how social media content is evaluated and how performance insights are used to improve future content strategies.

Requirements & Tech Stack

• Strong written and verbal communication skills, with the ability to present ideas clearly.
• Enthusiasm for social media and a thoughtful understanding of its value, influence, challenges, and responsibility.
• Creativity, curiosity, and willingness to contribute new ideas.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
• Comfort working independently in a remote environment and collaborating effectively with others.
• Openness to giving, receiving, and incorporating constructive feedback.

Preferred Skills

• Experience creating content for personal, academic, volunteer, student organization, freelance, or professional channels, including social media posts, video, photography, graphics, copywriting, or other digital storytelling formats.
• Comfort using creative tools such as CapCut, Canva, Adobe Creative Suite, Final Cut Pro, in-app editing tools within social platforms, or similar platforms to edit, design, or adapt content.
• Interest in how social platforms work, including audience engagement, trends, platform best practices, and the role social media plays in building connection, trust, and action.
• Experience contributing to group projects, events, campaigns, or creative initiatives, including presenting ideas, collaborating with peers, and working toward a shared goal.

Qualifications

• Rising college junior enrolled during Summer 2027 at one of the following Huntington partner schools: University of Michigan, University of Minnesota, West Virginia University, University of Texas, The Ohio State University, University of Mississippi, University of Alabama, or Mississippi State University.
• Pursuing a degree in Marketing, Communications, Journalism, Media, Advertising, Public Relations, Film, Digital Media, or a related field.

Candidates selected to advance will be asked to complete a brief creative exercise.

This position is eligible for overtime pay (No).

Compensation

$21.00 - $25.00 Hourly

Intern positions are eligible for paid holidays and Huntington’s retirement savings plan.