Sales Associate

About the Role

The Sales Associate is the frontline execution force of Hopcharge's Sales & Business Development team. Operating directly in the field, this role is responsible for generating leads, converting enquiries into CaaS (Charging-as-a-Service) subscription sales, conducting dealership training, and maintaining operational compliance. This is a high-ownership, high-activity individual contributor role suited for someone who thrives in the field and is eager to build a career in India's EV ecosystem.

Key Responsibilities

• Lead Generation: Generate daily leads from assigned OEM dealerships, charging stations, RWAs, and field events; log every lead in the designated tool daily.
• Outbound Calling & Pipeline Management: Call assigned leads via the designated calling platform; record remarks and next call-to-action for every interaction; maintain pipeline conversion rate as per defined targets.
• Sales Closure: Pitch Hopcharge subscription plans, handle customer objections, and close sales independently; ensure seamless customer onboarding and handover to the service team.
• AI Scan Compliance: Conduct AI Scan at every customer touchpoint; drive awareness at dealerships, RWAs, and charging points; maintain daily AI Scan rate above the defined threshold.
• Dealership Training & Engagement: Conduct product and process training sessions at assigned dealerships as per the weekly schedule; maintain attendance, assessment, and feedback scores above defined benchmarks.
• Market Intelligence: Maintain regular engagement with dealership staff, workshop managers, and RWA contacts; track competitor activity, pricing, and schemes; submit weekly market intelligence inputs to the reporting manager.
• Forecast & Reporting: Update daily dealer-wise delivery forecast; submit weekly self-assessment on the designated platform; maintain 100% tool compliance.

Requirements & Tech Stack

• Proficiency with CRM tools, MS Excel, and calling systems.
• Tech-friendly attitude is essential.

Qualifications

• 0–3 years of experience in field sales, direct sales, or business development. Freshers with strong drive are welcome.
• Experience in EV, automobile, FMCG, fintech, telecom, or any customer-facing field sales role is preferred.
• Exposure to B2C sales channels like OEM dealerships, RWAs, or direct consumer outreach is an advantage.
• Graduate in any stream.
• Strong verbal communication skills: Hindi (fluent) and English (fluent) required.
• Ability to handle customer objections confidently and close sales independently in the field.
• Self-motivated with a high-activity mindset — comfortable with daily targets and fast-paced field environments.
• Knowledge of EV charging, subscription-based business models, or the automobile industry is an advantage but not required.