Marketing Specialist

About the Role

The Marketing Specialist at Suryastra Solar Power is a full-time, on-site role based in Pune City. This role involves planning and executing marketing campaigns to promote solar products and services, including digital, print, and event-based initiatives.

Key Responsibilities

• Plan and execute marketing campaigns to promote solar products and services.
• Conduct market research to understand customer needs, competitor activity, and industry trends.
• Use market research insights to support marketing strategy and sales objectives.
• Create marketing materials.
• Coordinate with sales and technical teams.
• Manage customer inquiries.
• Support outreach activities such as presentations and local events.
• Track campaign performance.
• Prepare reports and recommend improvements to enhance brand visibility and lead generation.

Requirements & Tech Stack

• Proficiency with common marketing tools and platforms (such as social media, email marketing, and basic analytics tools).
• Organized, detail-oriented, and comfortable working on-site in a fast-paced, cross-functional environment.

Qualifications

• Strong Communication and Customer Service skills.
• Experience in Market Research.
• Demonstrated ability in Sales and Marketing Strategy.
• Knowledge of solar or renewable energy markets is an advantage, with the ability to explain technical concepts clearly to diverse audiences.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.