Digital Marketing & Growth Specialist

About Pilot Machinery Corporation

At Pilot Machinery Corporation (PMC), we are more than a machinery provider; we are a trusted partner in innovation, service, and productivity, helping Indian businesses improve the way they manufacture, build, and operate. Established in 1992, we combine practical industry knowledge with a commitment to helping customers find the right solutions. We value people who are resourceful, tech-savvy, curious, and passionate about getting things done. We believe in practical execution, initiative, and learning by doing.

The Opportunity

We are looking for a hands-on Digital Marketing & Growth Executive to strengthen PMC’s digital presence and build a consistent, measurable marketing engine. You will work across our existing website, SEO, social media, content, and analytics, with the opportunity to develop a sister website from scratch. This role requires ownership, the ability to manage multiple tasks, prioritize effectively, and deliver without constant follow-ups.

Key Responsibilities

• WordPress Website Management & Development
• Manage and maintain PMC’s WordPress website, including pages, product listings, images, content, plugins, and updates.
• Improve website structure, responsiveness, page speed, usability, and product presentation.
• Troubleshoot routine website issues and coordinate more complex technical work.
• Build a Sister Website from Scratch
• Help plan, develop, and launch a new sister website, from site structure and page layouts to content and ongoing optimization.
• Contribute to decisions on user experience, product or service presentation, and content strategy.
• Build its SEO foundation and set up basic tracking.
• SEO & Organic Growth
• Conduct keyword research and identify opportunities to improve organic visibility.
• Optimize pages, product descriptions, headings, metadata, internal links, and other on-page SEO elements.
• Generate SEO-focused content, including website copy, product descriptions, and articles.
• Use tools such as Google Search Console and SEO plugins to monitor performance.
• Social Media & Content Creation
• Manage PMC’s presence across LinkedIn, Instagram, Facebook, YouTube, and Google Business Profile.
• Plan and execute a practical content calendar suited to each platform.
• Create graphics, carousels, short-form videos, and promotional creatives using Canva or similar tools.
• Repurpose product catalogues, machinery videos, and technical information into engaging digital content.
• Maintain brand consistency and improve reach, engagement, credibility, and inbound inquiries.
• Analytics & Performance Tracking
• Set up or support the setup of Google Analytics 4, Google Search Console, Google Business Profile insights, and relevant social analytics.
• Track website traffic, search performance, content engagement, audience growth, and inquiries.
• Use data to identify what is working, what needs improvement, and where to focus next.
• Growth Initiatives & Delivery
• Take assigned work mandates from planning through execution and completion.
• Prioritize across multiple projects, manage time effectively, and flag blockers or conflicting deadlines early.
• Identify practical opportunities to improve digital visibility, lead generation, and marketing processes.
• Experiment with tools and approaches, learn from results, and consistently follow through.

Requirements & Tech Stack

• Practical WordPress development and website management skills.
• Social media marketing and management of business pages across multiple platforms.
• Content creation using Canva or similar tools, with clear writing and an eye for presentation.
• SEO fundamentals, including keyword research, on-page optimization, and SEO-focused content generation.
• Basic setup or working knowledge of Google Analytics, Search Console, and social platform analytics.
• A bias for action, sound prioritization, resourcefulness, and the ability to deliver with minimal supervision.

Nice-to-Have Skills

• AI-powered video generation, video editing, and short-form video production.
• Advanced Google Analytics 4, reporting, and conversion tracking.
• Running and optimizing Google Ads or paid social campaigns.
• Mechanical engineering, industrial machinery, manufacturing, or technical B2B experience.
• WhatsApp marketing and campaign management.
• IndiaMART profile management, product listings, and lead generation.
• Employer branding, recruitment marketing, and brand building.
• Affiliate marketing, partnerships, or alternative digital acquisition channels.

Qualifications

• You take responsibility for getting work across the finish line.

• You can organize your workload and make sensible trade-offs when priorities compete.

• You understand the difference between being busy and making meaningful progress.

• You are comfortable working independently while asking for guidance or clarification when needed.

• You enjoy building things from scratch, learning new tools, and solving practical problems.

• You want to grow quickly by building real skills and demonstrating impact.

• Location: Bengaluru, Karnataka

• Work arrangement: Hybrid

• Monthly take-home compensation: INR 25,000–35,000