Production Coordinator, Direct Response

About the Role

The Production Coordinator, Direct Response writes emails, text messages, and digital ads for nonprofit clients, many of which are libertarian and conservative advocacy organizations. The role involves writing persuasive copy to support client missions.

Key Responsibilities

• Write fundraising emails, text messages, and social media ads matched to each client's mission, audience, and voice.
• Draft subject lines, ad variations, and alternate versions for A/B tests.
• Research issues and client programs to ensure accuracy and compliance with fundraising and political communication rules.
• Revise drafts based on edits from the Production Manager and VP of Content Production.
• Review campaign results with the production team to inform future drafts.
• Write internal documents and marketing materials for Optimize Consulting.
• Track assignments and deadlines in Asana.

What Success Looks Like

• At 90 days: First drafts require only routine edits, and comfortable writing in assigned client voices.
• At one year: Drafts go out with light review, suggestions for tests based on past results, and initiation of proofing, building, and deploying campaigns.

Requirements & Tech Stack

• Strong writing skills, demonstrated through samples (class assignments, personal projects, published work).
• Persuasive instinct: ability to write to move a reader to act, using short, clear sentences.
• Accuracy: checking facts, names, links, and numbers before submission.
• Openness to edits: taking feedback and applying it promptly.
• Comfort writing for libertarian and conservative advocacy organizations.
• Ownership of own week: planning work, meeting deadlines, and asking questions early.
• Proficiency in Asana or a similar task management platform.

Helpful to Have

• Experience writing fundraising, political, or direct response copy.
• Experience in a nonprofit job, internship, or fellowship.
• Familiarity with HubSpot or another email platform.
• Familiarity with Getting Things Done.

About Optimize Consulting

Optimize Consulting is a revenue operations and moves management firm that helps organizations transform revenue flow. They work with nonprofits, global enterprises, and growing businesses, having helped generate over $125 million in revenue. The firm operates as a fully remote, partner-owned, independent, and growing company.

Onboarding & Growth

• Structured onboarding on clients, their voices, and company tools.
• Defined path to partnership.

Hiring Process

• Include writing samples with your application.
• Includes a screening conversation followed by two to three interviews.
• No test project.
• Updates will be provided at each stage.