Content Writer, Intern

About the Role

We're looking for a versatile Content Writer Intern to be the voice – and face – of Namma Yatri's Kerala operations. This role will help riders and drivers understand the app, its services, benefits, updates, and campaigns. It is a hands-on, in-house creative role for someone who brings sharp writing, on-camera confidence, and a genuine feel for Kerala's culture, Malayalam communication, and current digital trends.

Key Responsibilities

• Write compelling copy in Malayalam and English for social creatives, app banners, pop-ups, digital ads, and campaigns – explaining features, benefits, safety information, and service updates.
• Develop campaign ideas, headlines, taglines, captions, and creative concepts.
• Write scripts for reels, promos, explainers, interviews, and community stories.
• Present and appear on camera for app explainers, campaign content, interviews, and event coverage.
• Conduct vox pops and conversations with riders, drivers, and community members.
• Support video shoots through content planning, scripting, and presentation.
• Write content for event branding, print materials, posters, standees, and other offline communication.
• Adapt content into platform-specific formats while maintaining a consistent brand voice.
• Write and proofread Malayalam and English copy for clarity, grammar, and accuracy.
• Translate Kerala's trends, cultural moments, local humour, and regional insights into relevant content ideas.
• Use AI-powered tools to sharpen creative output.
• Collaborate with designers, product, operations, and marketing teams.
• Manage multiple content requirements and deadlines.

Skills We're Looking For

• Clear communication in Malayalam and English, with a strong understanding of audience needs and the ability to adapt messaging across platforms.
• A strong sense of storytelling.
• Attention to detail.
• Confidence engaging with people.
• Real fluency in Kerala's culture, Malayalam pop culture, local humour, and current digital trends.
• Familiarity with AI-assisted tools and modern creative workflows is preferred.

Qualifications & Eligibility

• Bachelor's or Master's degree in Visual Media, Visual Communication, Journalism, Mass Communication, Media Studies, or a related field.
• Prior internship or relevant hands-on project experience is preferred.
• Proficiency in Malayalam and English, with strong knowledge of Kerala's culture and current trends.
• Ability to convert communication requirements into clear, engaging ideas.
• Ability to manage multiple projects independently.
• Strong creative thinking.
• Communication and collaboration skills.
• Relevant work samples or a portfolio are mandatory.