Sales Associate, Inside Sales

About the Role

away is seeking a commercially sharp, exceptionally articulate, and analytically driven Sales Associate to strengthen and scale its sales function. This is a sales-first role with meaningful ownership across inside sales, lead generation, customer acquisition, pipeline management, CRM operations, and revenue generation.

Key Responsibilities

• Inside Sales & Lead Generation

• Manage inbound enquiries across calls, email, WhatsApp, and other customer acquisition channels.

• Drive outbound prospecting through cold calling, targeted outreach, and structured lead generation.

• Understand and qualify prospects based on requirements, budgets, team sizes, decision-makers, and timelines.

• Build effective follow-up sequences to maximise engagement and conversion.

• Develop relationships with founders, startups, SMEs, enterprise teams, and professionals.

• Move prospects efficiently through the sales funnel, from initial enquiry to qualified opportunity, site visit, proposal, and closure.

• Maintain excellent response times and deliver a consistently thoughtful customer experience.

• Sales Pipeline & CRM Management

• Take ownership of the sales pipeline, ensuring accurate and timely CRM updates across every stage.

• Manage lead assignments, lifecycle stages, follow-up schedules, and opportunity tracking.

• Maintain structured customer databases and complete visibility into sales activities.

• Track and analyse key metrics including lead-to-tour conversion, tour-to-closure conversion, sales velocity, pipeline value, and revenue.

• Build and maintain sales dashboards, performance trackers, and management reports.

• Identify conversion bottlenecks, pipeline gaps, and opportunities to improve sales performance.

• Establish strong CRM discipline and reliable reporting practices across the sales function.

• Sales Automation & Process Improvement

• Design and optimise CRM workflows, lead management systems, and sales processes.

• Identify opportunities to eliminate repetitive tasks and improve sales productivity through automation.

• Leverage CRM platforms, Google Sheets, spreadsheets, and productivity tools to streamline sales operations.

• Implement automated lead routing, reminders, follow-ups, communication workflows, and pipeline tracking.

• Experiment with AI-powered tools and automation platforms to improve efficiency and execution.

• Build repeatable sales processes that can scale across multiple locations.

• Customer Engagement & Deal Closures

• Understand customer requirements and recommend the right workspace solutions.

• Coordinate and conduct workspace tours and site visits.

• Confidently communicate pricing, offerings, amenities, and commercial value propositions.

• Handle objections, negotiations, and commercial discussions with clarity and confidence.

• Prepare proposals, coordinate documentation, and manage the closure process.

• Ensure a seamless transition from initial enquiry to customer onboarding.

• Business Development & Revenue Growth

• Drive monthly sales targets and revenue objectives.

• Identify new customer segments, acquisition channels, and growth opportunities.

• Generate business through outbound outreach, referrals, networking, and partnerships.

• Identify opportunities for upselling, cross-selling, renewals, and customer expansion.

• Track competitor offerings, pricing, and relevant market developments.

• Contribute to sales strategy, customer acquisition initiatives, and revenue planning.

Requirements & Tech Stack

• Exceptionally articulate, with excellent spoken and written English.
• Confident engaging with founders, business owners, professionals, and decision-makers.
• Strong understanding of inside sales, lead qualification, discovery, follow-ups, negotiations, and closures.
• Comfortable working with CRM platforms and structured sales pipelines.
• Analytical and proficient with spreadsheets, dashboards, and sales metrics.
• Highly organised, disciplined, and attentive to detail.
• Proactive and comfortable with outbound prospecting and cold calling.
• Commercially aware, target-oriented, and motivated by measurable outcomes.
• Capable of independently managing multiple leads and opportunities.
• Comfortable working primarily from Whitefield, Bengaluru, with occasional workdays at Koramangala.
• Takes ownership, thinks independently, and consistently gets things done.
• Experience in inside sales, B2B sales, SaaS, coworking, real estate, or enterprise sales is a bonus.
• Experience with HubSpot, Zoho CRM, Salesforce, or similar platforms is a bonus.
• Understanding of sales funnel analytics, conversion tracking, pipeline forecasting, and revenue reporting is a bonus.
• Experience building CRM workflows, automations, or sales dashboards is a bonus.
• Comfortable with advanced Excel or Google Sheets is a bonus.
• Experience with outbound sales tools, lead databases, or prospecting platforms is a bonus.
• Leveraged AI tools or automation to improve sales workflows is a bonus.
• Experience engaging founders, CXOs, or enterprise customers is a bonus.
• Understanding of Bengaluru's startup and business ecosystem is a bonus.

Qualifications

Not explicitly defined in the provided text.