Associate Retention Marketing

About the Role

Growify Digital is seeking an Associate Retention Marketing professional to join their team in Delhi.

Key Responsibilities

• Strategy & Customer Segmentation
• Build a monthly retention calendar for each brand, covering product launches, sales, festive drops, and newsletters.
• Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage (new, repeat, VIP, and lapsed customers).
• Select the appropriate communication channel for each message to reach customers at the right time without over-messaging.
• Campaign Management & Automation
• Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.
• Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.
• Write subject lines, copy, and calls to action in each brand’s voice.
• Brief designers on creative requirements for campaigns.
• Performance Tracking & Optimisation
• Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.
• Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.
• Prepare monthly performance reports for each brand, highlighting key results and actionable next steps.
• List Management, Deliverability & Compliance
• Regularly clean subscriber lists, manage bounces and inactive subscribers, and protect sender reputation and email deliverability.
• Ensure compliance with consent and opt-out requirements, including India’s DPDP Act, TRAI DLT registration requirements for SMS, WhatsApp Business policies, and GDPR requirements for international customers.

Qualifications

• Hands-on exposure to live brand campaigns.
• Exposure to cutting-edge marketing tools.
• A culture that runs on curiosity and results.