Digital Marketing Executive

About IgnexAI

IgnexAI is a next-generation, AI-powered digital growth and marketing consulting company.

Role Overview

IgnexAI is seeking a motivated and curious Digital Marketing Executive – Fresher to support digital marketing activities across social media, search, email, content, and lead-generation channels. This entry-level role is for a candidate eager to learn, comfortable with data, and interested in using digital platforms and AI-enabled tools for business growth. The role involves managing IgnexAI’s digital presence, including social media and SEO initiatives, and contributing to lead-generation strategies. The candidate will work with experienced team members, learn marketing tools and processes, and translate campaign data into actionable improvement ideas.

Key Responsibilities

Social Media

• Assist in planning, scheduling, publishing, and monitoring content across LinkedIn, Instagram, and other social media platforms.
• Support the development of social media calendars, post concepts, captions, creatives, and short-form content.
• Monitor engagement, audience growth, comments, and channel performance; summarize findings and recommend improvements.
• Research industry trends, topics, hashtags, competitor activity, and audience interests.
• Help maintain a consistent and professional social media presence for IgnexAI.

SEO

• Support basic keyword research, search intent analysis, competitor research, and content opportunity identification.
• Assist with on-page SEO activities, including titles, meta descriptions, headings, internal links, and content optimization.
• Help review website pages and blog content for SEO opportunities, usability, and audience alignment.
• Use tools such as Google Search Console and Google Analytics 4 (GA4), under guidance, to monitor organic visibility, traffic, and user engagement.
• Coordinate with content and development teams to track SEO recommendations and website updates.

Lead Gen & Growth Marketing

• Assist in developing and executing digital lead-generation activities for IgnexAI’s services.
• Support the creation of landing-page content, lead magnets, campaign messages, and calls to action.
• Research target industries, companies, decision-makers, and potential customer needs.
• Help coordinate campaign activities with sales and business development colleagues and maintain accurate records of leads and follow-ups.
• Track lead sources and campaign outcomes and suggest improvements to lead quality and conversion rates.

Campaign Execution & Optimization

• Support the setup, monitoring, and optimization of digital marketing activities across social media, search, email, and other channels.
• Assist with campaign briefs, audience research, content coordination, basic quality checks, and campaign documentation.
• Monitor key performance indicators such as reach, impressions, clicks, engagement, website sessions, leads, and conversions.
• Identify performance trends and communicate potential improvements to the reporting manager.
• Learn campaign management processes and platform best practices under the guidance of experienced team members.

Content Creation and Coordination

• Assist in creating and adapting marketing content for social media posts, blogs, email campaigns, website pages, and digital assets.
• Contribute ideas for brand storytelling, educational content, campaign themes, and audience engagement.
• Use AI-assisted tools responsibly for research, brainstorming, drafting, and content repurposing, with human review.
• Coordinate with internal teams to collect inputs, obtain approvals, and deliver content on schedule.
• Proofread content for clarity, grammar, tone, and consistency.

Analytics, Reporting, and Research

• Prepare basic campaign performance reports using spreadsheets and analytics platforms.
• Conduct market, audience, and competitor research to identify trends and growth opportunities.
• Maintain accurate records of campaign activities, content calendars, tasks, and results.
• Translate performance data into clear observations and practical recommendations with guidance from senior team members.
• Support the team in maintaining reporting accuracy and meeting regular reporting deadlines.

Collaboration and Continuous Learning

• Work collaboratively with marketing, sales, content, design, and other internal teams.
• Manage assigned tasks responsibly, communicate progress, and raise questions or issues promptly.
• Stay informed about digital marketing trends, social media updates, SEO practices, and emerging AI tools.
• Participate in training and apply feedback to improve marketing knowledge and execution quality.

Requirements & Tech Stack

Required Skills and Competencies

• Foundational understanding of digital marketing channels, customer journeys, and campaign objectives.
• Interest in social media management, content marketing, SEO, and digital lead generation.
• Analytical skills and willingness to learn how to interpret campaign data and performance metrics.
• Clear written and verbal communication skills, including the ability to create basic marketing messages.
• Creativity and an ability to contribute ideas for engaging content and brand storytelling.
• Basic research skills, attention to detail, and a structured approach to task management.
• Comfort with spreadsheets and basic reporting tools such as Microsoft Excel or Google Sheets.
• Willingness to learn digital marketing platforms, analytics tools, and AI-enabled workflows.
• Ability to work collaboratively in an on-site team environment and manage deadlines.

Preferred Knowledge

• Familiarity with platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Basic understanding of SEO and search engine marketing (SEM).
• Awareness of Google Search Console, Google Analytics 4, Google Ads, or social media advertising platforms.
• Exposure to content management systems such as WordPress.
• Interest in AI tools for research, content support, analytics, and marketing productivity.
• Any internship, academic project, personal blog, social media page, or practical digital marketing project is an advantage, but not mandatory.

Qualifications

• A bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field is preferred.
• Fresh graduates and candidates with relevant academic projects or a strong demonstrated interest in digital marketing are encouraged to apply.
• A willingness to learn, adapt, take feedback, and grow in a fast-paced digital environment is essential.

What we offer?

• Hands-on exposure to multiple areas of digital marketing and growth strategy.
• Opportunity to work on IgnexAI’s own brand marketing and lead-generation initiatives.
• Guidance and learning opportunities from experienced digital marketing professionals.
• Exposure to AI-enabled marketing tools, analytics, SEO, social media, and content workflows.
• A collaborative environment that supports skill development and professional growth.

Work Location & Timing

• Full-time, on-site position based in Mysuru, Karnataka.

Interview Process

• Interested candidates should submit their resume and, if available, links to social media pages, content samples, academic projects, internships, or other work demonstrating their interest in digital marketing.