Social Media Content Creator

About the Role

This is a full-time, on-site Social Media Content Creator role based in Noida. The Social Media Content Creator will develop, write, and produce engaging content for social platforms such as Instagram, LinkedIn, YouTube, and emerging channels.

Key Responsibilities

• Planning content calendars.
• Creating posts, reels, short videos, and stories.
• Collaborating with the strategy and design teams to ensure brand consistency.
• Adapting brand narratives into platform-specific formats.
• Monitoring performance metrics.
• Refining content based on audience insights and campaign goals.
• Staying current with trends, formats, and best practices to help clients build relevance and trust with their audiences.

Requirements & Tech Stack

• Strong social media content creation skills, including short-form video, reels, stories, and copywriting for digital platforms.
• Skills in content planning and strategy, such as developing content calendars, aligning content to brand objectives, and tailoring content to different platforms.
• Visual and basic production skills, including an eye for design, familiarity with simple video editing tools, and the ability to collaborate effectively with designers and producers.
• Analytical and optimization skills, including the ability to interpret social media metrics, A/B test content, and refine outputs based on performance data.
• Strong communication and collaboration skills, including clear written and verbal communication, stakeholder coordination, and the ability to work in a fast-paced, creative environment.

Qualifications

• Relevant qualifications such as a degree or certification in Communications, Media, Marketing, or a related field.
• Prior experience managing brand or agency social media accounts will be beneficial.