Business Development Internship

About ACHWALE

ACHWALE is a People-Led Marketing platform connecting Brands, Creators, and Partners in one transparent, performance-driven ecosystem. We help businesses grow by getting their brands promoted by the people who matter most — their target audience. Businesses can leverage influencer marketing and hyperlocal recommendations to reach the right people in their target locations. Through ACHWALE, businesses can discover verified creators, launch influencer campaigns, and get their products or services promoted by people within their target audience and communities.

About the Internship

We are looking for passionate MBA Marketing students who want to move beyond classroom learning and experience how real businesses acquire customers, build brand awareness, and execute marketing campaigns. This is an opportunity to understand the complete business development and marketing execution cycle — right from discovering potential clients to launching live influencer marketing campaigns. You will be involved in real business conversations, client acquisition, relationship management, and campaign execution.

Key Responsibilities

• Client Discovery & Business Research
• Identify potential businesses, brands, startups, and local businesses that can benefit from influencer marketing.
• Research businesses, understand their products/services, target customers, and existing marketing strategies.
• Identify opportunities where influencer marketing and People-Led Marketing can help businesses grow.
• Reach out to business owners, founders, and marketing decision-makers through calls, emails, LinkedIn, and direct visits.
• Understand their marketing challenges, customer acquisition goals, and brand awareness requirements.
• Client Acquisition & Onboarding
• Initiate conversations with potential clients and understand their business requirements.
• Educate business owners about influencer marketing and how ACHWALE works.
• Explain how businesses can leverage verified creators and their target audience to reach relevant customers.
• Help clients understand how hyperlocal marketing can drive awareness, engagement, footfall, and customer discovery.
• Build trust, maintain relationships, and convert interested businesses into onboarded clients.
• Assist businesses with registration, profile setup, campaign requirements, and onboarding.
• Campaign Planning & Launch
• Understand the client's marketing objectives and campaign expectations.
• Help businesses identify the right influencer marketing approach for their products or services.
• Assist in defining campaign briefs, target audience, geographical locations, deliverables, and budgets.
• Help clients understand how their business can be promoted by creators and people within their target audience.
• Coordinate with the internal team to get campaigns prepared and launched.
• Monitor campaign progress, coordinate with stakeholders, and maintain client communication.
• Ensure a smooth experience from campaign onboarding to campaign launch.
• Client Relationship Management
• Build and maintain long-term relationships with onboarded businesses.
• Regularly communicate with clients regarding campaign progress and requirements.
• Understand client feedback and identify opportunities for repeat campaigns.
• Explore upselling and cross-selling opportunities based on business requirements.

What You Will Learn

By the end of this internship, you should have practical exposure to:

• Business Development and Client Acquisition.
• B2B Sales and Relationship Management.
• Influencer Marketing Strategy and Execution.
• People-Led Marketing and Hyperlocal Marketing.
• Customer Acquisition and Marketing Funnels.
• Market Research and Competitor Analysis.
• Campaign Planning, Budgeting, and Execution.
• Client Pitching, Negotiation, and Conversion.
• Startup Operations and Growth Strategy.

Requirements & Tech Stack

• Only MBA students specialising in Marketing.
• Individuals genuinely passionate about marketing, sales, business development, and entrepreneurship.
• People who enjoy interacting with business owners and building professional relationships.
• Individuals willing to take ownership and work towards measurable outcomes.
• Candidates who want to understand how marketing works in the real business world, beyond textbooks.
• Good communication, confidence, curiosity, and a learning mindset are essential.

Compensation & Career Opportunity

• This is an incentive-based internship.
• Incentives will be linked to performance and successful business development outcomes.
• You will work on real clients, real business challenges, and live marketing campaigns.
• Outstanding performers will be considered for a full-time employment opportunity at ACHWALE. Your performance will create your opportunity.