Creative Content & Brand Growth Associate

About RASAA Atelier

RASAA Atelier is a Paris-based sourcing and creative partner connecting European fashion, jewellery, and lifestyle brands with India's finest materials, artisans, and craftsmanship. We help brands discover exceptional Indian craftsmanship for contemporary global markets. We are building a brand at the intersection of Indian heritage and European luxury, believing that compelling stories and beautiful visuals can change perceptions of traditional craftsmanship.

Key Responsibilities

• Create beautiful, distinctive content:
• Transform ideas, photographs, videos, and inspiration into visually striking Instagram posts, carousels, Reels, and LinkedIn content.
• Develop creative concepts around jewellery, textiles, gemstones, artisans, materials, and sourcing journeys.
• Build mood boards, experiment with layouts, explore visual references, and bring fresh creative ideas to life.
• Create content that is sophisticated, artistic, editorial, and premium, avoiding generic or template-driven styles.
• Help build the RASAA brand:
• Develop a consistent visual identity across Instagram and LinkedIn.
• Translate insights from premium fashion, jewellery, and lifestyle brand communication into our creative direction.
• Find and present interesting stories in Indian craftsmanship in a way that resonates with European designers, founders, and buyers.
• Establish RASAA Atelier's recognition for its taste, perspective, and quality of storytelling.
• Turn creativity into business growth:
• Create content to attract relevant fashion brands, jewellery labels, designers, and potential sourcing partners.
• Research inspiring brands, creative campaigns, emerging designers, and relevant industry conversations.
• Build meaningful visibility and relationships with potential B2B clients.
• Learn from content performance to improve future creative work.

Requirements & Tech Stack

• A strong visual eye: understanding of composition, colour, typography, textures, mood, and visual storytelling.
• Creative curiosity: collecting inspiration, noticing design trends, and experimenting with new ideas.
• A feel for premium aesthetics: appreciation for design-led luxury labels and an understanding of luxury as restraint, detail, and storytelling.
• Hands-on creative skills: proficiency in tools such as Canva, Photoshop, Illustrator, Figma, CapCut, or similar.
• Strong communication: ability to write clear, thoughtful English copy and communicate ideas confidently.
• Ownership: ability to take a brief, propose ideas, work independently, meet deadlines, and improve work through feedback.
• Genuine curiosity about design, craftsmanship, fashion, jewellery, and Indian artisanal traditions.

Qualifications

• Potential backgrounds include: graphic designer, visual artist, photographer, illustrator, fashion communication graduate, content creator, or a self-taught creative.
• Previous experience in luxury sourcing is not required.

What we offer

• Location: Fully remote, India.
• Creative ownership: Opportunity to shape the visual direction and content of an emerging international brand.
• Direct collaboration: Work closely with the founder of a Paris-based business and contribute ideas directly.
• Portfolio development: Build meaningful work in luxury, design, jewellery, textiles, and international B2B branding.
• Growth opportunity: Possibility to take on greater creative responsibility as the brand grows.