Marketing Intern

About the Role

This is a 6-month remote internship with Omysha Foundation, focusing on lead generation through a structured funnel approach.

Key Responsibilities

1. Lead Funnel Design & Execution

• Build and manage a structured lead generation funnel (Cold → Warm → Interested).
• Identify target audience segments and define entry points.
• Design pathways to move leads across different funnel stages.
• Continuously refine the funnel based on performance.
• Develop and execute email marketing campaigns to generate qualified leads.
• Build, segment, and maintain email databases for targeted outreach.
• Generate leads through organic engagement and paid social media campaigns.

2. Audience & Psychology Understanding

• Understand how target users think, behave, and make decisions.
• Identify triggers of interest and engagement.
• Align messaging and outreach strategies with audience motivations.
• Apply buyer psychology principles to improve conversions.

3. Data Analysis & Problem Solving

• Analyze campaign performance to understand:
• What is working.
• What is not working.
• Why outcomes are happening.
• Take a neutral, data-driven approach (no assumptions).
• Continuously optimize strategies based on insights.

4. Working with Scale

• Handle and manage large volumes of leads (hundreds to thousands).
• Identify patterns across large datasets.
• Generalize insights for better decision-making.
• Maintain efficiency while scaling operations.

5. Cross-functional Alignment with Branding

• Provide clear direction to the branding team on:
• Target audience insights.
• Messaging that attracts the right leads.
• Ensure branding efforts are aligned with lead generation goals.
• Collaborate to improve the quality of inbound leads.

6. Strategy & System

• Define the brand narrative and positioning across all three pillars; keep it coherent as the org scales.
• Build the visual identity system and brand guidelines.
• Own image creation and the consistency of every external touchpoint.

7. Growth & Digital

• Set the platform strategy (Instagram, LinkedIn, Facebook, Substack, Medium, etc.) and drive follower growth with a clear POV on what works where.
• Turn engagement data into decisions on what to double down on.

8. Media & PR

• Build the PR engine: media kits, press releases, fact sheets, exec bios.
• Own a verified journalist database (AI, social impact, sustainability) and run outreach to land coverage and features.

About Omysha Foundation and A4G Impact Collaborative

Omysha Foundation is the Global Secretariat orchestrating social-impact initiatives through two key movements: the A4G (AI for Good) Impact Collaborative and the VONG (Voice of New Generation) movement. Interning at Omysha is a launchpad for changemakers, offering autonomy to lead, ideate, and make a tangible impact on global challenges related to AI governance, mental well-being, and socio-economic sustainability. This is a fully remote, collaborative environment focused on purpose-driven projects.

A4G Impact Collaborative's Vision: A world where AI is a natural extension of human goodness, amplifying compassion, equity, and well-being.

A4G Impact Collaborative's Mission: To empower individuals displaced or impacted by AI automation through human-centered governance, mental well-being rehabilitation, and socio-economic support.

Focus Areas (2026)

• Governance of AI (Primary Lead)
• AI for Mental Well-Being
• AI for Socio-Economic Sustainability

Internship Program Stipend

• Rs. 5,000 per month for the first 2 months.
• Rs. 7,500 per month for months 3 and 4, subject to a performance rating of 3.5/5 and above.
• Rs. 10,000 per month for months 5 and 6, subject to a performance rating of 3.5/5 and above.

Stipend amounts are for a minimum of 30 hours per week of time investment.

Additional Perks

• Enabling Work Culture
• LOR (Letter of Recommendation)
• Certificate of Experience

Requirements & Tech Stack

• Social Media Platforms: Instagram, LinkedIn, Facebook, Substack, Medium.
• Marketing Tools: Email marketing platforms, Social media campaign tools.
• Data Analysis: Ability to analyze performance data and identify patterns.
• Content Creation: Image creation, branding, and messaging.
• PR Tools: Media kits, press releases, fact sheets, exec bios.

Qualifications

No explicit qualifications were listed in the provided text. However, the responsibilities imply a need for skills in marketing strategy, audience analysis, data interpretation, and communication.