Marketing Intern

About the Role

Aksharum is seeking 3 motivated Marketing Interns to promote its School ERP platform to schools and educational institutions. This role offers hands-on experience in B2B marketing, lead generation, digital marketing, school outreach, customer communication, product promotion, and sales support. You will collaborate with business and product teams to understand and communicate the platform's benefits. This is an opportunity for students, fresh graduates, and aspiring marketing professionals interested in Digital Marketing, B2B Marketing, EdTech Marketing, Business Development, or Sales & Marketing.

Key Responsibilities

School & B2B Outreach

• Research schools, educational institutions, and potential customers.
• Identify schools that could benefit from a School ERP solution.
• Build and maintain a database of potential schools and decision-makers.
• Reach out to schools through appropriate communication channels.
• Introduce Aksharum School ERP and explain its key features and benefits.
• Assist in scheduling product demonstrations and meetings.
• Follow up with potential customers and maintain communication.
• Understand the requirements and challenges faced by schools.
• Share customer feedback with the product and business teams.

Lead Generation

• Generate qualified leads through online and offline marketing activities.
• Research potential customers using websites, directories, social media, and other relevant sources.
• Maintain lead information and follow-up status.
• Assist in developing lead-generation strategies.
• Track leads from initial contact through follow-up and conversion.
• Identify new opportunities for reaching schools and educational institutions.

Digital Marketing

• Assist with social media marketing activities.
• Create and publish content related to School ERP and education technology.
• Assist in preparing posts, graphics, videos, and promotional materials.
• Research trending topics in the education and EdTech sector.
• Assist with website and SEO-related marketing activities.
• Support email marketing and promotional campaigns.
• Monitor engagement and performance of digital marketing campaigns.
• Suggest new ideas to improve Aksharum's online presence.

Content & Product Promotion

• Understand Aksharum School ERP modules and features.
• Create simple and engaging content explaining product features.
• Prepare marketing materials, presentations, brochures, and product information.
• Assist in creating case studies, feature highlights, and promotional content.
• Communicate the benefits of School ERP solutions in a simple and understandable manner.
• Help create content targeted at school administrators, principals, teachers, and management.

Market Research

• Research competitors in the School ERP and EdTech market.
• Compare competitor products, features, pricing, and positioning.
• Identify market trends and opportunities.
• Research the requirements and challenges of schools.
• Provide insights and suggestions to improve marketing strategies.
• Keep track of new developments in the education technology sector.

Reporting & Coordination

• Maintain daily and weekly marketing activity reports.
• Track leads, follow-ups, meetings, and conversions.
• Maintain accurate customer and prospect information.
• Coordinate with the business, product, and technical teams.
• Participate in marketing meetings and strategy discussions.
• Provide regular updates on assigned activities and targets.

Requirements & Tech Stack

Required Skills

• Good communication skills.
• Good verbal and written English.
• Confidence in communicating with new people.
• Basic understanding of marketing concepts.
• Good research and analytical skills.
• Ability to understand customer requirements.
• Good interpersonal and relationship-building skills.
• Ability to present information clearly.
• Good organizational and time-management skills.
• Willingness to learn and take responsibility.
• Basic knowledge of social media platforms.

Good to Have

• Digital Marketing
• Social Media Marketing
• SEO
• Email Marketing
• Content Marketing
• Lead Generation
• B2B Marketing
• Sales & Business Development
• Canva
• Google Analytics
• Google Ads
• Meta Ads
• LinkedIn Marketing
• CRM tools
• Microsoft Excel / Google Sheets
• Presentation tools

Qualifications

• BBA / MBA / B.Com / B.A. / BCA / B.Tech or any other relevant degree.
• Students and recent graduates are eligible.
• Freshers with 0–1 year of experience are welcome.
• Candidates interested in Marketing, Digital Marketing, EdTech, Business Development, or Sales are encouraged to apply.
• Candidates should be comfortable communicating with schools and potential customers.
• Candidates should be willing to work in a target-oriented and performance-driven environment.

Internship Details

• Position: Marketing Intern
• Department: Marketing / Business Development
• Openings: 3
• Industry: EdTech / School Management Software
• Product: Aksharum School ERP
• Work Mode: Remote
• Location: India
• Internship Duration: 6 Months
• Months 1–3: Unpaid Internship (focus on learning, training, market research, product understanding, practical marketing experience)
• Months 4–6: Performance-Based Stipend (₹5,000–₹10,000/month, based on performance)
• After 6 Months: Full-time opportunity for high-performing interns.
• Expected Full-Time Salary: ₹2.5 LPA – ₹3.0 LPA
• Full-Time Service Commitment: 18 months

What You Will Gain

• Practical exposure to: B2B Marketing, EdTech Marketing, School Outreach, Lead Generation, Digital Marketing, Social Media Marketing, Content Marketing, SEO, Email Marketing, Customer Communication, Product Marketing, Market Research, Competitor Analysis, Sales & Business Development, CRM and Lead Management, Product Demonstrations, Customer Relationship Management.
• Understanding of how a School ERP product is marketed and sold.