Marketing Associate

About the Role

The Marketing Associate will assist with the coordination and management of the development, production, and implementation of all marketing tactics, strategies, and related projects associated with the property’s revenue and marketing objectives. This role is centrally focused on HHM Hotels' high-profile New York City portfolio, requiring an understanding of the unique NYC market landscape to drive visibility and domestic/international conversion. The position supports Marketing Directors and Marketing Managers in developing annual marketing plans to achieve short and long-term revenue and marketing objectives. This role partners closely with Sales and Revenue Management to develop overarching cross-cutting strategies tailored to the Manhattan and outer-borough markets. It oversees the coordination of all internal and external communications through digital presence, including property websites, third-party channels, and social media, while maintaining brand integrity. This position is hybrid and reports directly to the Echelon Senior Marketing Director.

Key Responsibilities

Strategic Planning & Management

• Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities.
• Manage cluster marketing strategies when applicable.
• Aid repositioning efforts with the Area Team, GM, and hotel executive team.
• Monitor and evaluate campaign performance using relevant reporting tools.
• Track and analyze marketing spend to ensure alignment with goals and maximize ROI.

Marketing Execution

• Support execution of marketing initiatives, creative briefs, and collateral production.
• Assist hotel teams with marketing material production and distribution.
• Plan and organize presentations and maintain editorial calendars.
• Manage photo galleries, design templates, and hotel collateral per Marketing Directors' priorities.

Content & Asset Management

• Partner with the social media agency to gather video and content.
• Collaborate on hotel photoshoots, managing logistics and the digital asset library.
• Manage content distribution across various channels.

Events & Partnerships

• Assist in overseeing monthly events planning and onsite management.
• Foster partnerships and communicate special offers.
• Research innovative programming and packages.
• Champion the EarthView eco-friendly program.

Public Relations

• Support PR strategy development, maintaining the editorial calendar and pitch angles.
• Collaborate with PR agencies or manage PR messaging directly.
• Gather timely information from on-property teams for PR needs.
• Support Corporate DOSM with deadline-driven deliverables.
• Lead on-property media and brand partnership tours, as needed.
• Maintain organized records of all contracts and agreements.

Requirements & Tech Stack

• Position must be located in NYC.
• Candidate must be willing to be onsite at a few different hotel locations.
• Minimal travel within the U.S. for hotel activations, events, and photo shoots.
• Flexible schedule including occasional nights and weekends to assist with events.
• Demonstrated commitment to exceeding expectations.

Technical Skills

• Proficient in basic graphic design software such as Canva.
• Strong Excel and PowerPoint skills for reporting and analytics.
• Proficient in social media and content creation.

Qualifications

• Excellence in written and verbal communication.
• Strong organizational and planning abilities.
• Detail-oriented with project management skills.
• Creative and passionate about branding, marketing, and events.
• Strong interpersonal skills with ability to work both independently and in teams.

Industry Knowledge

• Understanding of hospitality/travel industry and marketing solutions preferred.