Content Operations & Production Assistant

Palette Media

New York, NYFresher43m agovia LinkedIn

About the Role

This role will work with a fast-growing digital media company focused on creating authentic, entertaining, and heartwarming short-form video content. Their portfolio of channels reaches millions of people across Instagram, TikTok, Facebook, and other social platforms.

We're looking for a highly organized, proactive, and social-media-savvy Content Operations & Production Assistant to support their growing team. This is a hands-on role that combines social media management, content production, administrative support, and project coordination. The ideal candidate is someone who thrives in a fast-paced creative environment, enjoys wearing multiple hats, and takes pride in keeping things running smoothly.

Key Responsibilities

Social Media Publishing & Scheduling

  • Manage daily publishing and scheduling across social media accounts, including Instagram, TikTok, Snapchat, Facebook, and YouTube.
  • Ensure content is posted accurately and on time across all platforms.
  • Prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details.
  • Maintain and update content calendars across four brands.
  • Coordinate with editors and team members to ensure content is ready for publication.
  • Monitor published posts and troubleshoot any publishing issues.
  • Ensure sponsored content is published according to campaign requirements and deadlines.

Community Management & Engagement

  • Manage daily community engagement across four social media brands.
  • Proactively comment on relevant posts from creators, brands, and other accounts to increase visibility and engagement.
  • Respond to comments on content in each brand's established voice.
  • Identify trending conversations and opportunities for meaningful engagement.
  • Monitor audience feedback and flag notable comments, questions, or concerns.
  • Help strengthen relationships with online communities through consistent, thoughtful engagement.

Content Production & Filming

  • Assist with on-the-street filming and interviews throughout New York City.
  • Support interviewers and production teams with equipment setup, audio checks, and filming logistics.
  • Help identify and approach potential interview subjects when needed.
  • Coordinate filming schedules, locations, and production needs.
  • Assist with organizing, labeling, and uploading raw footage after shoots.
  • Help troubleshoot basic production issues to ensure filming runs smoothly.
  • Provide general hands-on support during shoots and special productions.

Reporting, Analytics & Administrative Support

  • Collect, organize, and maintain social media performance data across all accounts.
  • Track key metrics including views, engagement, follower growth, and content performance.
  • Prepare regular performance reports and summaries for internal use, brand partners, and sponsors.
  • Compile statistics and insights for sponsorship proposals, campaign recaps, and business presentations.
  • Maintain accurate spreadsheets, trackers, and reporting documents.
  • Assist with general administrative tasks and special projects as needed.

Communication & Project Coordination

  • Help coordinate communication between internal team members, freelancers, interviewers, editors, and external partners.
  • Serve as a point of contact to ensure projects and deliverables move forward efficiently.
  • Follow up on outstanding tasks, deadlines, and requests to ensure nothing falls through the cracks.
  • Assist with scheduling shoots, meetings, and other production-related activities.
  • Track project progress and proactively flag delays or issues.
  • Help ensure all parties have the information, assets, and resources needed to complete their work.
  • Support day-to-day coordination across multiple brands and business initiatives.

Qualifications

Required

  • Strong familiarity with Instagram, TikTok, Facebook, and short-form video content.
  • Excellent organizational skills and strong attention to detail.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects, deadlines, and responsibilities simultaneously.
  • Proactive, dependable, and comfortable working independently.
  • Comfortable working on the streets of NYC and interacting with people.
  • Proficiency with Google Workspace, including Google Sheets, Docs, and Drive.
  • Willingness to learn new tools, systems, and workflows.
  • Ability to work full-time in person in New York City.

Preferred

  • Previous experience in social media management, content production, or a related role.
  • Experience managing or publishing content across multiple social media accounts.
  • Familiarity with social media analytics and reporting.
  • Basic knowledge of video production equipment and filming techniques.
  • Experience coordinating projects or working with creative teams.
  • Familiarity with content scheduling and project management tools.

What We're Looking For

We're looking for someone who is:

  • Proactive: Anticipates needs, takes initiative, and doesn't wait to be told what to do.
  • Organized: Keeps track of multiple moving pieces and ensures nothing falls through the cracks.
  • Detail-Oriented: Understands that small details matter, especially when managing content across multiple accounts.
  • Resourceful: Can solve problems independently and figure things out when challenges arise.
  • Adaptable: Comfortable switching between creative, administrative, and operational responsibilities.
  • Collaborative: Communicates clearly and works well with different personalities and teams.
  • Social-Media-Savvy: Genuinely understands internet culture, social platforms, and what makes content engaging.

Why Join Us?

  • Work directly with a fast-growing digital media company reaching millions of people worldwide.
  • Gain hands-on experience across content production, social media operations, and brand partnerships.
  • Be part of a small, creative, entrepreneurial team.
  • Work on content that reaches and connects with people around the world.
  • Opportunity to take on more responsibility and grow with the company.

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