Marketing Intern

About Ostello

Ostello is a live-learning marketplace connecting learners with expert educators for personalized, one-on-one learning. Our mission is to make quality learning accessible through live, interactive sessions with real educators. We are building a brand that learners discover, trust, and recommend. We are looking for a highly creative, curious, and execution-oriented individual to help Ostello grow its visibility across AI search engines, online communities, and influencer platforms.

The Role

We are looking for a great thinker who can turn ideas into measurable growth. Your primary focus will be Answer Engine Optimization (AEO), Reddit marketing, and influencer management. You will research how people discover and evaluate learning platforms, develop creative growth strategies, build Ostello's presence across relevant digital channels, and execute campaigns from idea to outcome. This role is for someone who goes beyond following instructions—someone who identifies opportunities, experiments with new approaches, and takes ownership of results.

Key Responsibilities

• AEO (Answer Engine Optimization)

• Develop strategies to improve Ostello's visibility across AI-powered platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

• Research questions learners ask AI tools about spoken English, online tutoring, language learning, and educational platforms.

• Develop content ideas and answer-focused content briefs that improve Ostello's discoverability.

• Identify relevant websites, publications, expert resources, and credible sources where Ostello can earn mentions and citations.

• Work with the content and SEO teams to improve website content, topical authority, and brand visibility.

• Regularly test relevant AI-search queries, track brand mentions and citations, and identify opportunities to improve performance.

• Reddit Marketing & Community Growth

• Identify relevant subreddits and online communities where learners discuss English fluency, language learning, education, and career development.

• Understand community behavior, common questions, pain points, and conversations before developing a participation strategy.

• Create helpful, authentic contributions that establish Ostello's credibility and expertise.

• Identify opportunities for educational discussions, expert participation, and relevant brand mentions.

• Monitor conversations, identify emerging learner needs, and bring insights back to the marketing team.

• Track referral traffic, brand mentions, engagement, and conversions where measurable.

Important: We want genuine community participation, not spam, fake accounts, manufactured reviews, or promotional comments that violate community rules.

• Influencer Marketing & Creator Partnerships

• Identify and shortlist relevant influencers, educators, micro-creators, and UGC creators.

• Research creators based on audience relevance, engagement quality, content style, credibility, and commercial suitability.

• Develop creative campaign concepts, video hooks, content briefs, and influencer scripts.

• Manage creator outreach, negotiations, deliverables, timelines, and campaign execution.

• Work with creators to produce authentic content around learner challenges, English-speaking confidence, and live learning.

• Track campaign performance, including views, engagement, clicks, registrations, customer acquisition, and revenue where measurable.

• Build a repeatable system for identifying and scaling successful creator partnerships.

• Content Ideation & Creative Thinking

• Generate original growth ideas for Ostello across AI search, communities, social media, and influencer channels.

• Identify emerging trends, audience conversations, and content opportunities before competitors do.

• Write compelling hooks, short-form video scripts, campaign concepts, and creative briefs.

• Turn learner pain points into relatable stories, educational content, and campaigns that encourage action.

• Experiment with unconventional distribution strategies and evaluate what works.

• Bring fresh perspectives to how Ostello can build trust and differentiate itself from competing learning platforms.

• Execution, Analytics & Experimentation

• Take ownership of projects from research and ideation through execution and reporting.

• Maintain a clear content, influencer, and organic growth calendar.

• Run structured experiments, document learnings, and scale successful approaches.

• Track key metrics such as AI citations, organic referral traffic, brand mentions, influencer campaign performance, and learner registrations.

• Share weekly progress reports, insights, and actionable recommendations.

• Coordinate with the SEO, content, design, and performance marketing teams whenever required.