DIGITAL BRAND & AUDIENCE GROWTH LEAD

ZenCure Holistic Studio | Chennai | Hybrid Work Model

About the Role

ZenCure Holistic Studio seeks a creative, energetic, and digitally skilled individual to build a recognized wellness brand. This role goes beyond social media management, requiring conceptualization, creation, shooting, editing, marketing, and brand growth.

Key Responsibilities

• Content Creation & Video Production
• Create engaging Instagram Reels, YouTube Shorts, and videos.
• Develop creative concepts, scripts, captions, and storytelling ideas.
• Handle camera work, shooting, lighting, and editing independently.
• Produce educational videos, interviews, testimonials, promotional content, and event coverage.
• Social Media & Audience Growth
• Manage Instagram, Facebook, YouTube, and LinkedIn.
• Develop content calendars and platform-specific growth strategies.
• Identify trends and create content to attract the target audience.
• Build an engaged online community and enhance brand visibility.
• Influencer Marketing & Collaborations
• Identify and connect with relevant influencers and content creators.
• Develop influencer collaborations and promotional campaigns.
• Explore creative partnerships for audience expansion.
• SEO & Digital Marketing
• Understand keyword research, SEO, and website optimization.
• Improve Google search visibility and Google Business Profile presence.
• Optimize YouTube content for discoverability.
• Support digital advertising, campaign management, and lead generation.
• Creative Marketing & Business Growth
• Implement innovative marketing ideas.
• Promote wellness sessions, group programs, corporate wellness initiatives, retreats, and events.
• Develop campaigns to generate enquiries, bookings, and customer engagement.
• Track marketing performance and drive measurable growth.

Requirements & Tech Stack

• Highly creative and passionate about digital media.
• Proficient in independently shooting and editing videos.
• Good understanding of Instagram, YouTube, and other social platforms.
• Knowledge of SEO and digital marketing.
• Strong storytelling and communication skills.
• Proactive, resourceful, and willing to experiment with new ideas.
• Ability to take ownership and work independently.
• Hands-on video shooting and editing skills are essential.
• Knowledge of Canva, CapCut, Premiere Pro, DaVinci Resolve, or similar tools is an advantage.

Qualifications

• Freshers with a strong creative portfolio are welcome.
• Experienced professionals are also encouraged to apply.

What We Offer

• Annual CTC: ₹3,00,000 – ₹5,00,000 (depending on skills and experience).
• Performance incentives.
• Full-time position with a hybrid working model.
• Creative freedom to experiment and execute ideas.
• Opportunities to work on wellness campaigns, corporate events, and retreats.
• Opportunity to build the digital identity of an expanding wellness brand.

Position Details

• Openings: 1
• Location: Chennai, Tamil Nadu
• Work Model: Hybrid, with on-location shoots and event coverage
• Employment: Full-time

How to Apply

Send your resume through LinkedIn along with:

• Links to your social media or professional work.
• Samples of videos or Reels you have personally shot and edited.
• A brief introduction about your digital marketing experience.
• One creative idea to make ZenCure reach a wider audience.