Brand & Content Strategy Associate

About the Role

This is a hands-on brand-building role focused on creating compelling financial content. The goal is to develop ideas, words, and formats that make sound financial advice engaging and trustworthy, ensuring every piece of content earns attention and compounds over time.

Key Responsibilities

• Content Strategy & Creation
• Build a bank of hooks and story angles for short-form video and written content, grounded in proven financial content strategies.
• Draft scripts, carousels, and posts to transform complex financial ideas into engaging content for investors.
• Own and maintain a content calendar, ensuring each piece serves a specific purpose.
• Audience Intelligence
• Develop detailed personas beyond demographics, understanding content consumption habits, scroll-stopping elements, and trust-building factors of the target audience.
• Map each content piece to a specific stage of the marketing funnel (awareness, consideration, decision, conversion).
• Channel & Format Exploration
• Research trending topics and conversations within personal finance communities online.
• Evaluate the potential of long-form video or podcast series, including topic ideation and pilot episode scripting.
• Brand Presence
• Support the founder's personal brand and public voice.
• Deliver well-researched and ready-to-review draft posts.
• Campaign & Event Support
• Create presentation decks, handouts, and recap content for roadshows and outreach events.
• Transform live audience questions into future content and FAQ materials.

Requirements & Tech Stack

• A strong feel for language, storytelling, or design.
• Experience creating and consuming content, with informed opinions on what makes content effective.
• No finance background is required.

Qualifications

• 0–2 years of experience in content, marketing, or brand roles, or a strong internship/personal-project track record.
• A portfolio of created work is highly valued.
• Bachelor’s degree with specialization in Marketing.