Associate Manager-Acquisition (Current Account)

About the Role

• The Associate Manager – Acquisition (Current Account) is responsible for acquiring new-to-bank (NTB) current account customers for a designated branch.
• This role involves direct customer interaction, understanding banking needs, and offering tailored solutions.
• The incumbent will also support the Sales Manager in catchment mapping, gathering customer feedback, and identifying potential business opportunities.
• The role is critical in driving client acquisition, deepening customer relationships, and maximizing lifetime value to achieve broader organizational goals.

Key Responsibilities

• Acquire NTB current account customers from the identified segment and catchment area.
• Ensure high-quality acquisitions in terms of product mix, customer segments, and account constitution.
• Proactively register and activate acquired customers on digital and direct banking channels.
• Meet and exceed monthly acquisition targets by analysing and addressing customers’ transaction banking needs.
• Assist the Sales Manager in catchment mapping and opportunity identification.
• Provide regular feedback to Sales Managers/Relationship Managers on customer needs and market trends.
• Adhere to the organization’s selling norms and Standard Operating Procedures (SOPs).
• Ensure strict compliance with internal policies and external regulatory guidelines.
• Maintain quality sourcing in line with the bank’s acquisition standards.
• Maintain strong market awareness and a deep understanding of customer needs.
• Collaborate with other departments and functions within the branch to deliver comprehensive product and service offerings, ensuring a customer-centric approach.

Requirements & Tech Stack

• Graduate in any discipline (Full-time).
• 0–4 years of experience in sales, preferably within the BFSI (Banking, Financial Services, and Insurance) sector.
• Customer-focused approach with a passion for service excellence.
• Ability to identify and convert business opportunities.
• Knowledge of current account products and transaction banking.
• High level of integrity and compliance orientation.
• Collaborative mindset and ability to work across teams.
• Self-motivated with a drive to achieve targets.
• Fluent in English with strong business communication skills.