SEO & AEO Content Writing Intern

About the Role

Dope Style is a premium fashion and streetwear brand focused on contemporary clothing, individuality, and self-expression. We are building an e-commerce brand where product discovery, content quality, and digital visibility play an important role in business growth. We are looking for a curious and detail-oriented SEO & AEO Content Writing Intern who is interested in learning how search engines and AI-powered answer engines discover, understand, and recommend products online. This internship is designed to provide practical exposure to e-commerce SEO, keyword research, AI search optimisation, and product content development.

Key Responsibilities

• SEO Keyword Research
• Research primary, secondary, and long-tail keywords relevant to products and categories.
• Identify keywords based on search volume, competition, relevance, and user search intent.
• Research transactional, commercial, and informational search queries.
• Analyse competitor websites to understand the keywords they are targeting.
• Identify keyword opportunities for product pages, category pages, and collections.
• Maintain keyword research records in Google Sheets or Excel.
• AEO (Answer Engine Optimisation) Research
• Identify questions customers ask before purchasing fashion and lifestyle products.
• Research question-based search queries using Google People Also Ask, autocomplete, and other research tools.
• Identify potential questions users may ask AI platforms such as ChatGPT, Gemini, and Perplexity.
• Develop relevant FAQs for product, category, and collection pages.
• Structure content in a clear question-and-answer format so answer engines can understand and retrieve relevant information.
• Identify opportunities to improve the brand's visibility across AI-powered search experiences.
• E-commerce Product Content Writing
• Write and optimise SEO-friendly product names and titles.
• Prepare short product descriptions highlighting product benefits, fabric, fit, and usage.
• Develop detailed long descriptions that communicate product value and relevant purchase information.
• Write SEO-friendly meta titles and meta descriptions.
• Suggest relevant product keywords without unnecessary keyword stuffing.
• Review existing product content and recommend improvements wherever necessary.
• Category & Collection Page Optimisation
• Research keywords for different clothing categories such as T-shirts, Baby Tees, Hoodies, Crop Tops, Pants, and other collections.
• Develop SEO-friendly category descriptions and collection introductions.
• Research relevant FAQs for category and collection pages.
• Identify opportunities to improve internal linking and content structure.
• Ensure content is relevant to the products listed on each page.
• Competitor & Search Intent Analysis
• Study competing fashion e-commerce websites.
• Analyse competitor product titles, descriptions, FAQs, and page structures.
• Understand what customers are actually searching for.
• Identify content gaps and opportunities for Dope Style.
• Prepare keyword and content recommendations based on research rather than assumptions.
• Content Review & Reporting
• Maintain a record of researched keywords and completed content.
• Submit weekly work reports.
• Track completed product pages, category pages, and FAQs.
• Review content for grammar, originality, keyword relevance, and readability.
• Implement feedback from the supervisor.

Training Programme

The first 7–15 days will be dedicated to structured learning and practical training.

• Module 1 – SEO Fundamentals
• Understanding SEO and how Google Search works.
• Understanding keywords, search volume, and keyword difficulty.
• Understanding search intent and keyword mapping.
• Identifying primary, secondary, and long-tail keywords.
• Module 2 – Keyword Research Tools
• Practical training in Google Keyword Planner.
• Google Trends and Google Search Console.
• Ahrefs Free Keyword Generator.
• Semrush free keyword research tools.
• Other freely accessible keyword research platforms.
• Module 3 – AEO & AI Search Research
• Understanding Answer Engine Optimisation.
• Researching customer questions and conversational search queries.
• Using Google People Also Ask and question research tools.
• Identifying FAQs for product, category, and collection pages.
• Understanding how to structure content for AI-powered search engines.
• Module 4 – E-commerce Content Optimisation
• Writing SEO-friendly product titles.
• Creating meta titles and meta descriptions.
• Writing short and long product descriptions.
• Creating product-specific FAQs.
• Optimising category and collection page content.
• Practical content optimisation using the Dope Style website.

After completing the training, the intern will begin handling assigned tasks independently, with periodic reviews and guidance.

Tools & Platforms You Will Learn

The internship will provide practical exposure to the following tools:

• Google Keyword Planner: Keyword ideas and search volume estimates.
• Google Trends: Search trends and seasonal demand.
• Google Search Console: Search queries, impressions, and clicks.
• Ahrefs Free Keyword Generator: Keyword suggestions and competition insights.
• Semrush Free Tools: Keyword and competitor research.
• Google Autocomplete: Long-tail keyword discovery.
• Google People Also Ask: Customer question research.
• AnswerThePublic: Question-based keyword research.
• AlsoAsked: Related customer questions.
• Answer Socrates: Question and topic research.
• ChatGPT / Gemini: Keyword expansion and content brainstorming.
• Google Sheets: Keyword tracking and reporting.

Note: Some tools offer limited free searches or features. The internship will primarily use freely accessible resources.

Eligibility & Skills Required

• Students pursuing or having completed graduation in any discipline.
• Students from BBA, MBA, B.Com, M.Com, B.A., BCA, Mass Communication, English, or Marketing backgrounds are welcome.
• Basic understanding of English grammar and written communication.
• Interest in digital marketing, SEO, e-commerce, and content writing.
• Basic computer and internet browsing skills.
• Familiarity with Google Docs, Google Sheets, or Microsoft Excel is preferred.
• Willingness to learn new tools and research independently.
• Attention to detail and the ability to follow structured guidelines.
• Prior SEO or AEO experience is not mandatory. Training will be provided to selected candidates.

Internship Duration & Working Schedule

• Total duration: 2 months.
• Working days: Monday to Friday.
• Daily working hours: 3 hours.
• Working schedule: Flexible. The intern can select their preferred 3-hour working window, subject to agreed coordination and deadlines.
• Weekly commitment: 15 hours.
• The intern must maintain consistency and complete assigned weekly deliverables.

Stipend & Benefits

• Monthly stipend: ₹1,800 – ₹2,000.
• Practical training in SEO and AEO content optimisation.
• Hands-on experience working on a live e-commerce website.
• Exposure to real-world keyword research and competitor analysis.
• Opportunity to understand how product content contributes to organic search visibility and online discovery.
• Guidance and feedback throughout the internship.

Academic Project & Thesis Opportunity

At the end of the internship, candidates will be allowed to use relevant research, learnings, observations, and non-confidential project findings from their internship for academic projects.

Certificate of Internship

Upon successful completion of the two-month internship and assigned responsibilities, an official Internship Completion Certificate will be provided.

What You Will Gain

By the end of this internship, you should be able to:

• Conduct independent SEO keyword research.
• Identify keywords based on search intent and competition.
• Understand the fundamentals of AEO and AI search optimisation.
• Write SEO-friendly product titles, descriptions, and metadata.
• Research and prepare FAQs for e-commerce pages.
• Optimise product, category, and collection page content.
• Use free SEO and AEO research tools.
• Understand the practical functioning of SEO and content optimisation in an e-commerce business.