Marketing Communications Specialist

About the Role

As a Marketing Communications Specialist, you will support the positioning of The Factor Exchange in the Merchant Cash Advance market through professional internal and external communication.

Key Responsibilities

• Creation and maintenance of content for various channels (Website, Social Media, Newsletters).
• Development and distribution of press releases.
• Coordination with external agencies and media partners.
• Development of strategic communication campaigns.
• Support of brand management.
• Ensuring all messages are consistent with the company strategy.
• Monitoring market trends and competitor activities.
• Preparation of reports.
• Close collaboration with sales and management to coordinate marketing and communication measures.

Qualifications

• Sound skills in marketing communication, including development of content strategies, campaign planning, and cross-channel brand communication.
• Strong communication skills, both written and verbal.
• Ability to formulate clear, understandable, and target-group-oriented messages.
• Experience in the creation and distribution of press releases, handling media inquiries, and organizing press activities is desirable.
• Competencies in strategic communication and Public Relations, particularly in building and maintaining relationships with stakeholders and media, are advantageous.
• A relevant degree (e.g., Marketing, Communications Science, PR, or comparable) and initial professional experience in a similar role are desired.
• Knowledge in the finance or fintech sector is a plus.
• High initiative, analytical thinking, and very good English skills are required.

This is a full-time, on-site position located in Bengaluru.