Social Media Intern

About the Role

POP MART is a leading global pop culture and entertainment company founded in 2010. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

Position Location: Culver City, CA office. Expectation of five days per week working onsite.

Key Responsibilities

Social Media Operations & Campaign Support

• Assist with the planning and execution of social media campaigns, product launches, and retail marketing initiatives across the Americas.
• Help organize campaign timelines, content calendars, and internal trackers to ensure projects stay on schedule.
• Support communication with retail stores regarding social media initiatives, promotional campaigns, and content requests.
• Assist with campaign recaps, presentations, and performance reporting.

Content Creation & Creative Support

• Capture and edit short-form content for TikTok, Instagram Reels, Stories, and other social platforms.
• Brainstorm and pitch creative concepts for product launches, IP campaigns, retail promotions, and trending moments.
• Draft social copy, internal communications, creative briefs, and campaign messaging.
• Assist with photo and video asset organization for marketing campaigns.

Content Production & Event Coordination

• Support content production for retail events, store openings, pop-ups, creator visits, and product launches.
• Assist in preparing creative briefs, shot lists, production schedules, and shoot logistics.
• Help coordinate with photographers, videographers, and other creative vendors before and after productions.
• Organize content deliverables and ensure assets are properly tracked and shared internally.

Community & Retail Social Support

• Monitor retail store social accounts for campaign participation and brand consistency.
• Track social media trends and identify opportunities relevant to POP MART's products and IPs.
• Support community engagement initiatives by monitoring audience conversations and collecting social insights.
• Assist with gathering user-generated content and campaign highlights for internal reporting.

Learning Outcomes

Throughout the internship, you will gain experience in:

• Social media operations for a global consumer brand
• Retail and experiential marketing execution
• Content production and shoot coordination
• Influencer and creator campaign support
• Campaign planning and cross-functional collaboration
• Short-form content strategy and performance analysis
• Working with creative agencies, photographers, and content creators

Requirements & Tech Stack

• Experience creating content for TikTok and Instagram Reels.
• Familiarity with CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar editing platforms.
• Excellent organizational and project management skills with strong attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Qualifications

• Current student or recent graduate pursuing Marketing, Communications, Digital Media, Advertising, Business, or a related field.
• Strong interest in social media, content creation, retail marketing, and pop culture.
• Fluency or professional proficiency in Spanish or Portuguese is a strong plus.
• Passion for designer toys, collectibles, anime, gaming, fashion, or pop culture is a plus.
• Experience with photography or videography is a plus.
• Familiarity with social media analytics, scheduling platforms, or content management tools is a plus.

Physical Requirements

• Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment.
• Must be able to occasionally lift or move items weighing up to 25 pounds.