E-Commerce Marketing Intern

About KARAT HOME

KARAT HOME, founded in the United States in 2014, creates high-quality products blending aesthetic appeal with innovation. The company operates global brands including Hulala and Z Gallerie, serving approximately 8 million households across 17 countries. KARAT HOME fosters an entrepreneurial, agile, and inclusive workplace that values diverse perspectives, continuous learning, and work-life harmony.

Key Responsibilities

• SEO (Z Gallerie and Hulala Home)

• Research keywords and content gaps to generate blog topics, landing-page copy, FAQs, and footer copy.

• Write and update title tags, meta descriptions, headings, and on-page copy for collection and product pages.

• Track rankings, clicks, and organic sales using Search Console, GA4, and the hub; report weekly wins and drops.

• Log technical issues (e.g., broken links, redirects, missing tags) and verify fixes.

• Assist in closing SEO and copy fixes identified in the catalog audit.

• Maintain accuracy of Google and Apple Maps store listings.

• Affiliate Marketing (Partnerize)

• Manage the day-to-day operations of the affiliate program for both brands.

• Recruit and approve publishers, onboard them, and share offers, banners, product links, and copy.

• Execute monthly reconciliations in the hub, approving valid sales and declining returns/policy breaks.

• Ensure commission rules, promo codes, and tracking are correct for each publisher and monitor for fraud.

• Report publisher performance (clicks, sales, new customers, commission rate) and provide recommendations for growth or pausing partnerships.

• Set up and track paid gift-guide placements and coordinate with the influencer team for platform publishers.

• Blog and Copywriting

• Plan and manage the blog content calendar with the Manager.

• Write and publish SEO-led blog posts (style ideas, buying guides, room inspiration) with Creative-provided imagery.

• Write in Z Gallerie’s voice and adhere to Brand team guidelines, with Manager review prior to publication.

• Support the copywriter with product launches, store tags, and site copy as needed.

• Reporting and Teamwork

• Provide a weekly SEO and affiliate snapshot and contribute to the monthly report.

• Maintain up-to-date tasks and handoffs in the hub.

• Document standard operating procedures for recurring tasks.

Qualifications

• Pursuing or recently completed a degree in marketing, communications, journalism, English, or business.
• Strong writing skills, with available samples (e.g., blog posts, articles, portfolio).
• Demonstrated interest in SEO and digital marketing.
• Experience with Search Console, GA4, Semrush, or Ahrefs is a plus.
• Detail-oriented and comfortable working with numbers and spreadsheets.
• Interest in interior design, home décor, or retail.
• Organized, curious, and coachable with a strong sense of ownership.