PPC Associate

About the Role

As a PPC Associate, you will join the LEGO® Global Media Activation team to strengthen our branded digital ecosystem. You will use performance data to support LEGO.com, our online business, and wider brand-building goals, with a focus on improving retail performance across the Americas.

Key Responsibilities

• Identify optimization opportunities throughout the paid search marketing funnel.
• Build, launch, and monitor search, display, shopping, and YouTube campaigns.
• Manage daily campaign activity across Google and Microsoft advertising platforms.
• Report campaign results and practical recommendations to internal partners.
• Work with channel specialists to identify new performance opportunities across global markets.
• Improve global campaign performance, with a key focus on the Americas.
• Support projects connected to the team’s 2027 strategic goals.

Requirements & Tech Stack

• Managed paid search campaigns for an agency or in-house digital marketing role.
• Built account and keyword strategies using remarketing, performance targets, and automation tools, including working with Google Shopping.
• Launched and optimized advertising through Google Ads and Microsoft Advertising.
• Created audience segments in Adobe Analytics or Google Analytics, then used them for campaign optimization and evaluation.
• Allocated campaign budgets against planned activities, profitability measures, and sales-growth outcomes.

Preferred Qualifications

• Worked with performance dashboards using Tableau, PowerBi, Looker Studio, or Omniscope.
• Delivered global paid search campaigns involving market-specific content or language localization.
• Operated bid-management platforms such as Search Ads 360, Skai, or Marin.

Qualifications

• Ability to turn campaign activity into measurable improvements.
• Continuous learning mindset.