Marketing Assistant (Performance & Growth)

About the Role

YLT7 is seeking a Marketing Assistant to support performance and growth marketing efforts. This is a hands-on role focused on paid advertising, CRM, conversion optimization, and analytics. You will assist channel specialists in executing and coordinating campaigns, creative tests, and reporting. The ideal candidate is analytical, detail-oriented, and curious about driving results.

Key Responsibilities

• Paid Marketing: Support paid advertising execution and coordination, including campaign setup, creative testing, and weekly performance tracking across Meta and other platforms.
• Analytics & Reporting: Track marketing KPIs (spend, ROAS, CPA, CVR, etc.), build and maintain weekly and monthly reports, and surface insights and opportunities for improvement.
• Creative Testing: Maintain ad creative logs and test trackers, and work with the Creative team to turn performance learnings into new creative briefs.
• Email & CRM: Support email and SMS campaigns, promotional calendars, list segmentation, and customer retention initiatives.
• E-commerce & CRO: Support website promotions, product launches, and conversion optimization efforts, including A/B test coordination and QA.
• Cross-Team Collaboration: Work closely with Creative and other departments to ensure timely execution of marketing initiatives.
• Marketing Support: Support other marketing projects as needed, including social and influencer initiatives.

Requirements & Tech Stack

• 0–2 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands.
• Strong analytical skills and comfort working with data, spreadsheets, and marketing performance metrics (Google Sheets or Excel required).
• General understanding of digital marketing channels, especially paid social, email, and e-commerce.
• Good understanding of TikTok, Instagram, short-form content, and social trends, with an eye for what makes creative perform.
• Strong organizational, communication, and project coordination skills.
• Ability to turn performance data and audience insights into clear, actionable recommendations.
• Proactive and detail-oriented, able to manage multiple projects and deadlines and take ownership of assigned responsibilities.
• Strong interest in consumer brands, design, and digital marketing.

Nice to Have

• Hands-on experience with Meta Ads Manager, Shopify, Klaviyo, or GA4.
• Experience with A/B testing, reporting dashboards, or tools like Looker Studio.
• Basic familiarity with pivot tables, formulas (XLOOKUP, SUMIF, etc.), or SQL.
• Ability to create clear presentations and creative briefs.
• Familiarity with project management tools (Wrike, ClickUp, Notion, or similar).
• Experience collaborating with creative teams or coordinating cross-channel marketing initiatives.

Benefits include salary of $20–25 per hour, growth path, health insurance, retirement plan, PTO, and employee discounts.