Marketing Intern

About NASCA

NASCA (National Academy of STEM, Cybernetics & AI) is a premier educational content research organization focused on STEM/STEAM education and skill development. It collaborates with the International Baccalaureate Organization, holds WSF accreditation, and is aligned with NITI Aayog's Atal Tinkering Lab (ATL) Mission and NEP 2020. NASCA has certified over 100,000 K-12 students and 20,000+ higher education students, faculty, and professionals.

Position: Marketing Intern

Internship Type: Full-Time, On-Site

Duration: 3 Months

Location: Noida, India

Functional Area: Marketing & Business Development

Reporting To: Marketing Head / Senior Leadership, NASCA

Internship Overview

This is a high-engagement, hands-on marketing internship in the EdTech and STEAM education environment. The intern will work directly with senior leadership and the marketing team on digital campaigns, social media, client outreach, event marketing, and brand communications. The role offers exposure to B2B and B2C marketing in the education sector, with opportunities for project ownership. High-performing interns may be considered for full-time employment.

What You Will Receive

• A formal Internship Certificate from NASCA LLP.
• A Work Experience Letter.
• Hands-on exposure across marketing strategy, digital campaigns, content creation, CRM, event management, and client engagement.
• Mentorship from NASCA's senior leadership team.
• A professional network.
• Opportunity for full-time absorption as a Marketing Executive / Manager.

Key Responsibilities

• Marketing Strategy Development:
• Collaborate with senior leadership to design and implement marketing strategies.
• Analyse market trends, competitor positioning, and sector developments.
• Contribute to marketing planning cycles, setting campaign priorities, budgets, audience targeting, and channel strategies.
• Campaign Creation and Execution:
• Plan, develop, and execute marketing campaigns across digital and on-ground platforms.
• Utilize digital marketing channels including social media, email marketing, content marketing, and WhatsApp outreach.
• Track campaign performance and implement data-driven improvements.
• Social Media Marketing:
• Manage and grow NASCA's social media presence across platforms including LinkedIn, Instagram, Facebook, and YouTube.
• Plan and execute paid and organic social media campaigns.
• Monitor social media performance metrics and produce reports.
• Stay current with social media trends.
• Customer Relationship Management (CRM):
• Utilize CRM tools to manage databases of clients and partners.
• Develop personalized marketing communication approaches.
• Support follow-up communication with leads and partners.
• Content Development and Brand Messaging:
• Work with content and design teams to create marketing materials such as brochures, presentations, case studies, and blog articles.
• Ensure brand messaging is consistent and aligned with NASCA's positioning.
• Draft copy for digital campaigns, email newsletters, and social media posts.
• Event Marketing and Coordination:
• Support the planning and execution of marketing events, webinars, workshops, and school outreach programs.
• Develop event marketing collateral and coordinate logistics.
• Engage with potential clients and partners during events.
• Data Mining and Market Research:
• Conduct market research to identify emerging trends, customer preferences, and new market opportunities.
• Leverage data mining and analytical techniques to extract insights.
• Compile and present research findings and market intelligence reports.
• Performance Reporting and Optimisation:
• Track and report key marketing performance metrics including lead generation rates, engagement levels, conversion rates, and ROI.
• Use analytical tools including Google Analytics and CRM dashboards.
• Propose improvements to campaigns, messaging, targeting, and channel strategy.
• Collaborating with Cross-Functional Teams:
• Work closely with business development, academic, content, and operations teams.
• Communicate marketing plans, campaign updates, and performance insights.
• Support cross-functional projects.
• Client Engagement and Networking:
• Engage directly with schools, colleges, and educational institutions.
• Build professional relationships with school principals, counsellors, HODs, and institutional decision-makers.
• Maintain accurate records of client interactions in the CRM system.
• Support business development activities by identifying new leads.

Expected Skill Set and Personal Attributes

• Excellent communication skills (written and verbal).
• Strong interpersonal skills and people management ability.
• Structured, process-oriented thinking.
• High proficiency in creating business presentations, concept decks, and marketing proposals using MS PowerPoint and Canva.
• Working understanding of business planning, revenue models, and profit & loss concepts.
• Proficient in MS Excel, MS Word, and MS PowerPoint / Google Workspace.
• Familiarity with social media platforms such as LinkedIn, Instagram, Facebook and digital marketing concepts.
• Working knowledge of or willingness to learn Generative AI tools (ChatGPT, Canva AI, Gemini) for content creation and productivity.
• Strong multitasking ability.
• Proactive, self-motivated, and eager to take ownership.
• High attention to detail.

Who Should Apply

• Final-year undergraduates or recent graduates in Marketing, Business Administration, Mass Communication, Digital Marketing, or allied disciplines.
• Candidates with prior exposure to social media management, content creation, event coordination, or institutional sales will have an added advantage.
• Applicants from MBA programmes (marketing / general management specialisation) seeking a structured internship with real-world impact and a career in EdTech marketing and business development.