Senior Marketing Executive, Lead Generation
Cogniza Private Limited
Bengaluru South, Karnataka, IndiaFresher35m agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 1 year · MBA / PGDM
- Must know
- Lead generationSocial mediaSalesEmail marketingGoogle AdsCRM
- Nice to have
- MarketingSEO
- Work
- On-site in Bengaluru South
- Pay
- Not stated by the employer.
- Skill demand
- Sales58%Social media39%Lead generation23%Email marketing13%of 99 similar fresher jobs posted in India this week
- Listed
- 2 Nov 2026 · still open
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About the Role
Cogniza Private Limited is seeking a driven and result-oriented Senior Marketing Executive – Lead Generation to join their Edutech team. This role involves planning and executing lead generation campaigns across digital and offline channels to attract students, parents, and institutions, and converting them into quality leads.
Key Responsibilities
- Plan, execute, and optimize lead generation campaigns across digital channels (social media, email, WhatsApp, Google/Meta Ads, LinkedIn).
- Generate and nurture quality leads for Edutech programs, courses, and training/internship offerings.
- Build and manage lead databases of students, colleges, and institutions.
- Conduct outreach via cold calling, emails, and LinkedIn to engage prospects and set up demos or counselling sessions.
- Coordinate with the sales/counselling team for smooth lead handover and follow-up.
- Track campaign performance, monitor key metrics (CPL, conversion rate, lead quality), and prepare regular reports.
- Create and coordinate marketing content such as posts, creatives, brochures, and landing page copy.
- Organize and promote webinars, workshops, and college outreach activities.
- Research market trends and competitors to improve lead generation strategies.
- Consistently meet or exceed monthly and quarterly lead targets.
Requirements & Tech Stack
- Working knowledge of digital marketing tools and platforms (Meta Ads, Google Ads, LinkedIn, email marketing tools).
- Familiarity with CRM tools and lead tracking.
- Excellent communication skills in English.
- Strong follow-up, negotiation, and persuasion skills.
- Good analytical skills and comfort with Excel/Google Sheets.
- Self-motivated, target-driven and able to work in a fast-paced environment.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred, not mandatory).
- 6 months to 1 year of experience in lead generation, digital marketing, or sales/marketing, preferably in Edutech or education.
- Knowledge of Kannada/Hindi is a plus.
Good to Have
- Experience in B2B or B2C education marketing.
- Basic knowledge of SEO, content marketing, and marketing automation.
- Experience with college tie-ups, student outreach, or event promotions.
What We Offer
- Competitive salary of ₹3 – 4.5 LPA based on experience.
- Performance-based growth opportunities.
- Hands-on exposure to the fast-growing Edutech industry.
- Supportive, collaborative on-site work culture in Bangalore.