Social Media Strategist

About the Role

• Position Type: Full-time, On-site
• Location: Ahmedabad, India

Key Responsibilities

• Plan and execute social media strategies across platforms to support brand objectives, audience growth, and revenue-focused campaigns.
• Manage content calendars.
• Collaborate with creative and performance marketing teams.
• Brief designers and copywriters.
• Optimize posts for engagement and reach.
• Analyze performance metrics and refine strategies based on data insights.
• Coordinate with clients to align social media efforts with broader brand and campaign goals.
• Stay current with platform trends.
• Experiment with new formats such as reels and short videos.
• Ensure consistent brand voice and messaging.

Requirements & Tech Stack

• Strong skills in Social Media Marketing and Social Media Optimization (SMO).
• Skills in Content Strategy and Communication.
• Skills in Public Relations and stakeholder communication.
• Experience with social media analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics).
• Ability to interpret data for actionable strategy improvements.
• Familiarity with performance marketing concepts.
• Ability to collaborate with media buying teams.

Qualifications

• Proven experience managing brand social media accounts or campaigns, ideally within a digital agency or fast-paced marketing environment.
• Strong organizational skills.
• Ability to manage multiple projects and deadlines.
• Collaborative working style with cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.