Digital Marketing Specialist

About the Role

This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns that promote the clinic’s services and enhance its online presence.

Key Responsibilities

• Edit surgical videos, case-summary Shorts, and patient testimonials.
• Create videos on centre of excellence, team expertise, surgical procedures, and patient journeys.
• Add subtitles, graphics, voiceovers, branding, and thumbnails to videos.
• Upload and publish videos on YouTube, Instagram, Facebook, and LinkedIn.
• Prepare titles, descriptions, keywords, hashtags, and SEO-friendly content.
• Repurpose videos for websites and Google Business Profile.
• Maintain a content calendar and track video performance.
• Plan, execute, and optimize digital campaigns.
• Manage social media channels.
• Coordinate online marketing initiatives.
• Monitor and report on web analytics.
• Support content creation for websites, email campaigns, and paid advertising.
• Collaborate with clinical and administrative teams to ensure messaging is accurate, clear, and aligned with the clinic’s brand and patient-focused mission.

Requirements & Tech Stack

• Experience in video editing and YouTube content creation.
• Proficiency in Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar software.
• Knowledge of YouTube SEO, thumbnails, subtitles, and social media platforms.
• Good English writing skills and attention to detail.
• Ability to work independently and meet deadlines.
• Full-time availability during agreed working hours.
• Must have a personal laptop/computer and reliable high-speed internet.
• Must be able to work remotely and communicate regularly with the doctor/team.
• Must maintain patient confidentiality and follow consent requirements.

Qualifications

• Strong skills in Digital Marketing and Online Marketing to plan and implement integrated campaigns.
• Expertise in Social Media Marketing to manage and grow engagement across key platforms.
• Skills in Web Analytics to track performance, interpret data, and recommend improvements.
• Excellent Communication skills to create clear, empathetic messaging and collaborate with diverse teams.
• Experience in healthcare or oncology-related marketing is beneficial.
• Familiarity with SEO, SEM, and email marketing tools is an advantage.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Healthcare or medical content experience preferred.