Lead Generation Specialist

Business Overview

• Business Name: East India Motors
• Location: Kolkata, West Bengal, India
• Industry: Automotive spare parts supply
• Business Model: B2B wholesale and retail supply, focusing on garages, mechanics, engine-repair workshops, and spare-parts dealers outside Kolkata.
• Objective: Build a network of repeat B2B customers across Eastern, North-Eastern, and nearby Indian states. Become a reliable supplier for repair businesses.
• Competitive Focus: Assisting repair businesses in sourcing parts with clear communication on availability, price, condition, delivery, and warranty terms.

Products

• Used engines and engine assemblies (Hyundai, Kia, Maruti Suzuki, Ford, Renault, Nissan, Honda, and others based on stock).
• Engine overhaul components (head gaskets, piston rings, engine bearings, cylinder heads, engine blocks, pistons, crankshafts).
• Gearboxes (used automatic and manual, for selected vehicle makes and models based on stock).
• Other automotive parts (suspension components, sensors, throttle bodies, intake/exhaust manifolds, ECM kits, rear axles, and other selected components).
• Note: Actual availability must be confirmed before quoting a customer.

Target Customers

• Highest Priority:
• Independent garages servicing multiple car brands.
• Engine-repair and engine-overhaul workshops.
• Mechanics specializing in Hyundai, Ford, Toyota, Maruti Suzuki, Kia, and compatible makes.
• Used-engine and gearbox specialists.
• Automotive spare-parts wholesalers and retailers.
• Lower Priority:
• General car dealerships without parts-purchasing requirements.
• Car washes and detailing shops.
• Tyre shops not handling engine/mechanical repairs.
• Individual car owners requiring occasional repairs.
• Prioritize businesses performing engine repairs, mechanical work, or spare-parts sales.

Geographic Target Markets

• Customers must be located outside Kolkata.
• Priority Areas: West Bengal (outside Kolkata), Odisha, Bihar, Jharkhand, Assam, Tripura, Chhattisgarh, Nagaland, Manipur, Mizoram.
• Other nearby markets may be explored if transport is commercially viable.
• Check destination, transport availability, freight charges, transit time, and customer preference before confirming an order.

Key Responsibilities

• Lead Generation:
• Find at least 100 relevant new business leads per month.
• Working target of five qualified prospects per working day.
• Sources: Google Maps, Google Business Profiles, Justdial, business directories, public business listings, relevant public business pages/websites.
• Do not invent businesses or submit duplicate listings.
• Lead Verification: Collect publicly available information for each lead:
• Business name
• City and state
• Business category
• Owner's or business contact number
• WhatsApp availability (if indicated/verified)
• Google Maps or directory listing link
• Main vehicle makes serviced
• Evidence of engine/gearbox repair or spare-parts sales
• Date contacted
• Response status and follow-up date
• Mark missing details as "unknown."
• WhatsApp Outreach: Use the authorized East India Motors WhatsApp Business account:
• Identify suitable garages, workshops, or parts dealers.
• Verify location (outside Kolkata) and relevance.
• Send a personalized introduction.
• Share relevant catalogue items (not the entire catalogue).
• Inquire about commonly needed vehicle makes, models, or parts.
• Record responses and follow up politely.
• Pass serious enquiries to the owner for price, stock, and order confirmation.
• Use only approved business messaging. Do not buy private contact databases, spam, misrepresent the business, or message those who request to stop.
• Sales Support: When a prospect asks about a product:
• Collect exact vehicle make, model, year, and engine details.
• Ask for OEM or part number if available.
• Clarify if new, used, or specific-condition component is needed.
• Confirm quantity and delivery destination.
• Record the enquiry and refer for stock/pricing confirmation.
• Share only owner-approved prices, warranty terms, and delivery information.
• Record enquiry outcome (quotation, order, completed sale, repeat purchase).
• The intern must not independently promise discounts, warranties, stock availability, credit terms, or delivery dates.

Lead Tracking System

• Maintain a Google Sheet with columns: Lead ID, Business name, City, State, Business type, Phone number, Public listing URL, Vehicle makes serviced, Date contacted, Reply received (yes/no), Follow-up date, Notes.
• Use lead statuses: New lead, Verified, Contacted, Replied, Interested, Product requirement received, Stock and price being checked, Quotation sent, Order confirmed, Payment/order pending, Sale completed, Follow-up later, Not interested, Invalid or duplicate.
• A lead is not a sale. A reply is not a sale. Record each stage accurately.
• Agreement with the owner in writing required on: lead attribution, repeat order qualification, incentive payability, impact of returns/refunds/cancellations, COGS calculation and verification, deduction of direct costs before commission, and attribution period duration.
• Do not claim an incentive without confirmed attribution and final profit calculation.

Monthly Performance Targets

• 100+ qualified new business leads per month.
• Five suitable new prospects per working day (where feasible).
• Personalized outreach to relevant prospects.
• Accurate records for every contact.
• Follow-up on interested customers.
• Weekly reporting of leads, replies, qualified enquiries, quotations, and orders.
• Long-term objective: build a repeat-customer network, track lead quality and resulting sales.

Rules for Communicating with Customers

• Be polite, concise, and professional.
• Natural Indian English or Hindi/Hinglish is acceptable.
• Do not:
• Claim to be the cheapest supplier without evidence.
• Guarantee availability before checking stock.
• Promise a warranty unless approved and applicable.
• Send misleading photographs or incompatible parts.
• Pressure customers into paying.
• Share another customer's private information.
• Make up testimonials, reviews, or sales claims.

Business Objective

• Create a repeatable B2B sales pipeline for East India Motors.
• Ideal Result: Garages contacting East India Motors for engine, gearbox, or engine overhaul components, receiving accurate information, placing orders, and returning for future purchases.
• Core Workflow: Find → Verify → Contact → Understand requirement → Check stock and price → Quote → Convert → Follow up → Build repeat business.