Media Specialist

About the Role

Adwize.io is a technology-driven advertising company that uses AI to create value for both advertisers and publishers. This is a full-time, on-site Media Specialist role based in Gurugram. The Media Specialist will plan, execute, and optimize media campaigns across digital and new media channels, aligning strategies with client objectives and Adwize.io’s AI-powered solutions.

Key Responsibilities

• Develop media plans.
• Coordinate with internal teams and external partners.
• Monitor campaign performance.
• Prepare reports with clear insights and recommendations.
• Research audience behaviors and market trends.
• Maintain strong communication with stakeholders.
• Ensure campaigns adhere to brand and platform guidelines.
• Support the continuous improvement of media processes.
• Contribute to new ideas for enhancing advertiser and publisher outcomes.

Qualifications

• Strong skills in Media Planning and Marketing.
• Excellent Communication skills.
• Knowledge of New Media.
• Solid Research skills.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Ability to work on-site in Gurugram.
• Ability to manage multiple projects and meet deadlines in a fast-paced setting.

Requirements & Tech Stack

• Relevant experience in digital advertising, programmatic media, or ad tech environments is beneficial.
• Comfort with data analysis tools, dashboards, and basic performance metrics (e.g., CTR, CPC, ROI) is an advantage.