Sales Operations Associate

About the Role

Seeking Sales Operations professionals to drive the conversion of existing prospect inquiries generated through various demand generation activities. This role will focus on engaging with historical leads and prospects who have previously interacted with our programs but did not complete their applications or make a final decision following selection. The role will also focus on re-engaging former students who may be exploring new learning opportunities or relevant programs at different stages of their professional and educational journeys.

Key Responsibilities

• Engage with historical inquiries generated through various demand generation activities to identify and convert potential prospects.
• Conduct structured outbound calling, counselling, follow-ups, and lead nurturing to understand prospect needs and drive application completion.
• Identify and pursue upselling and cross-selling opportunities among previously enrolled students by recommending relevant programs aligned with their current career and learning goals.
• Understand prospect requirements, address queries, overcome objections, and provide relevant program information to support informed decision-making.
• Maintain accurate records of prospect interactions, lead status, follow-up activities, and conversion outcomes in the CRM or designated systems.
• Collaborate with the Sales Qualification team and relevant stakeholders to prioritize leads, improve engagement strategies, and accelerate application pipeline movement.

Requirements & Tech Stack

• Sales Operations
• Lead Qualification
• Lead Nurturing
• Outbound Calling
• Customer Engagement
• Sales Conversion
• Follow-up Management
• Student Counselling
• Pipeline Management
• CRM Management
• Relationship Management
• Communication Skills
• Experience or understanding of lead nurturing, historical inquiry re-engagement, structured follow-ups, demand generation leads, and sales pipeline management.
• Basic understanding of CRM systems, lead management, sales funnel tracking, and the ability to use lead data and performance metrics to prioritize prospects and improve conversions.

Qualifications

• Graduate
• 1-3 yrs of Relevant experience in sales, inside sales, sales operations, lead qualification, customer engagement, or counselling is preferred.
• Aptitude in sales, inside sales, lead qualification, customer engagement, counselling, or sales operations, preferably in EdTech, higher education, or professional learning.
• Strong communication, interpersonal, and active listening skills, with the ability to understand prospect needs, address concerns, handle objections, and guide application decisions.
• Customer-centric approach with strong relationship-building, organizational, and follow-up skills to manage high volumes of inquiries and maintain consistent prospect engagement.
• Results-oriented mindset with strong ownership & accountability.

Good to Have Skills:

• EdTech / Higher Education / Professional Learning
• Demand Generation Lead Management
• Inside Sales
• Upselling and Cross-selling
• Re-engagement Campaigns
• Sales Funnel Optimization
• Customer Lifecycle Management
• Data-driven Sales Performance
• Digital Learning Programs