Brand Marketing & Key Account Management Intern

About ScaleUp

ScaleUp is a Bengaluru-based integrated growth marketing and strategic consulting agency.

About the Role

As a Brand Marketing & Key Account Management Intern at ScaleUp, you will gain meaningful exposure to brand management, strategic marketing, and client relationship management. You will work alongside experienced marketing professionals, contribute to live client assignments, and understand how marketing initiatives translate into measurable business outcomes.

Key Responsibilities

• Brand Management & Marketing Strategy
• Assist in developing brand positioning, marketing communication strategies, and marketing plans.
• Conduct market research, competitor analysis, and consumer insights studies.
• Support the preparation of brand strategy presentations, campaign briefs, and marketing recommendations.
• Help ensure brand consistency across communication channels and marketing initiatives.
• Key Account & Client Relationship Management
• Support the account management team in managing client relationships and day-to-day communication.
• Participate in client meetings, brainstorming sessions, and project reviews.
• Coordinate with creative, digital marketing, and production teams for timely delivery of client assignments.
• Assist in tracking project timelines, deliverables, client feedback, and approvals.
• Integrated Marketing Campaigns & Execution
• Assist in planning and coordinating integrated marketing campaigns across digital and offline channels.
• Support the development of content calendars, campaign briefs, and creative communication materials.
• Collaborate with internal teams on campaign execution, performance monitoring, and optimisation.
• Contribute ideas for brand activation, consumer engagement, and marketing innovation.

Additional Learning & Exposure Opportunities

• Business Development & Growth
• Support prospective client research, market mapping, and identification of business opportunities.
• Gain exposure to the development of business proposals, client pitches, and agency presentations.
• Influencer, Model & Celebrity Management
• Assist in identifying relevant influencers, models, content creators, and celebrity talent.
• Gain exposure to talent coordination and campaign collaboration processes.
• Marketing Research & Performance Analysis
• Explore consumer research methodologies, industry analysis, and competitive benchmarking.
• Assist in preparing marketing reports and evaluating campaign performance.

What You'll Learn at ScaleUp

• Strategic Brand Management
• Integrated Marketing Communication
• Consumer & Market Insights
• Professional Client Management
• Business & Commercial Thinking
• Cross-Functional Industry Exposure
• Mentorship & Feedback

Requirements & Tech Stack

• Proficiency in MS PowerPoint, Excel, and Google Workspace.

Qualifications

• Currently pursuing or recently completed a Bachelor's or Master's degree in:
• Marketing
• Business Administration / Management
• Mass Communication / Advertising
• Commerce or other relevant disciplines
• Marketing Fundamentals:
• Marketing Management & Integrated Marketing Communication (IMC)
• Branding & Brand Management
• Consumer Behaviour
• Market Research
• Digital Marketing
• Professional Skills & Attributes:
• Strong written and verbal communication skills in English.
• Good analytical thinking, research aptitude, and problem-solving ability.
• Ability to organise information and prepare structured presentations.
• Good interpersonal skills and the confidence to communicate professionally.
• Ability to collaborate with teams, manage assignments, and meet deadlines.
• Creativity, curiosity, attention to detail, and a proactive attitude.

Internship Structure & Career Opportunity

• Duration: 4 months
• Employment Type: Full-Time, Paid Internship
• Work Model: Hybrid (Minimum 3 days per week from office)
• Location: HSR Layout, Bengaluru
• Career Opportunity: Potential full-time employment based on performance (Potential Pre-Placement Offer - PPO).