Social Media Associate

About the Role

Oracura is looking for a creative, insight-driven Content Strategist & Social Media Manager to shape our digital voice, build engaging campaigns, and grow our online community. The role combines content planning, social media execution, creative storytelling, and performance-led thinking.

Key Responsibilities

• Develop and execute content strategies aligned with brand objectives, audience insights, launches, and seasonal campaigns.
• Own the social media content calendar and manage day-to-day publishing across relevant platforms.
• Create content ideas, compelling copy, captions, blogs, reels, stories, carousels, and campaign briefs.
• Plan organic and paid social media campaigns, including Meta Ads concepts, messaging, and creative coordination.
• Monitor trends, competitor activity, engagement, and platform performance to improve content effectiveness.
• Collaborate with designers, video editors, creators, influencers, and internal teams to bring campaigns to life.
• Handle community engagement, influencer outreach, and timely coordination on social media communications.
• Support basic e-commerce content and listings for platforms such as Amazon and IndiaMART.
• Track key metrics, prepare performance reports, and use insights to refine upcoming strategies.

Requirements & Tech Stack

Technical Skills

• Social Media Marketing (Organic & Paid)
• Content Creation & Strategy
• Meta Ads Campaigns
• Influencer Marketing & Outreach
• Basic E-commerce Listing (Amazon, IndiaMART)
• Copywriting & Blog Writing

Tools/Software

• Canva
• Meta Business Suite
• Google Workspace (Docs, Sheets, Slides, Gmail)
• Microsoft Office (Excel, Word, PowerPoint)

Qualifications

• Strong written communication.
• A creative eye.
• Familiarity with social media best practices.
• Attention to detail.
• Ability to manage multiple content priorities.
• Experience with consumer brands, digital campaigns, or e-commerce is a plus.